Restaurant ProMotion Insights

Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of competitive FSI coupon activity. Marx information supports effective management of restaurant promotion business decisions.
Franchise restaurant promotion delivered via Free Standing Inserts (FSI) increased 12.4% among top 50 restaurants; and 22.9% among top 25 restaurants in 2008. Tracking competitive FSI activity is a critical element of strategic and tactical planning.
Features & Benefits

• Complete chain, item and market detail for each restaurant event
• Full-color creative of every variation
• Message themes
• Estimated expenditures

Information Tracked

• Valassis and Smart Source FSI: 100% coverage
• ADVO ShopWise: 42 markets of direct mail coverage
• Solo Inserts: 40 markets of solo insert coverage

Deliverables

• New Item Alert: immediate alert to any new competitive menu items and where they were introduced
• ProMotion Flash: weekly competitive activity update
• ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.