Audience behavior analytics tool enables users to customize insights gained from Return Path Data; process multiple reports quickly and simultaneously
New York, NY, June 22 – Kantar Media, which provides Internet, TV and radio audience measurement to 32 countries worldwide, is launching InfoSysRPD℠, the next generation of TV audience analytics in the U.S. This enhanced application is available at first to DIRECTView™ service subscribers and will enable users to customize insights and process multiple reports quickly and simultaneously.
InfoSysRPD software provides access to Kantar Media’s DIRECTView™ service, processing set-top box (STB) data to provide highly detailed analyses of audience viewing behavior. InfoSysRPD represents a multimillion dollar investment and three years of intensive development resulting in new software specifically engineered for the new landscape of RPD audience analytics, both in terms of new analytical capabilities and the processing demands of large scale census data sets. It is being launched initially for DIRECTView subscribers and will be rolled out to other Kantar Media RPD services later this year.
Kantar Media’s DIRECTView service is one of the largest national audience measurement services available in the United States. Using InfoSysRPD, subscribers can process DIRECTV’s national footprint of 100,000 satellite television subscribers, which is projectable to the entire DIRECTV subscriber base of more than 17 million households. Users can also analyze the entire spectrum of live and time-shifted (DVR) audience viewing behaviors at a second-by-second level across more than 350 channels.
InfoSysRPD provides users with a dashboard look and feel, enabling graphical reporting and flexible customization. It facilitates interpretation of complex data into actionable insights, allowing users to manage their workflow and access the specific intelligence they need.
“The launch of InfoSysRPD raises the bar for Return Path Data audience behavior research and analytics in the U.S.” says George Shababb, president of Kantar Media Audiences North America. “InfoSysRPD’s advanced applications create more actionable insights that help users identify and maximize revenue opportunities, and as a result make more confident business decisions.”
About Kantar Media
Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world (www.KantarMediaNA.com).