Online advertising occurrences and creative data now delivered on daily basis
New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.
Users of Kantar Media’s Stradegy™, which provides competitive multi-media expenditure and occurrence information to media buyers, and users of MarketAdvisor™ for media sellers, can have access to new Internet occurrence and creative data on a daily basis, within 48 hours of ads appearing online.
Additional enhancements to the service include access to Internet advertising impressions and more flexible reporting options for Internet data. Subscribers to Stradegy can also now receive data on advertising type and advertising size.
“The online advertising market is a dynamic environment with an ever shifting competitive landscape,” says Mark Nesbitt, president of Kantar Media’s Intelligence sector. “It’s crucial for both buyers and sellers of media to have access to accurate data quickly and on a timely basis. With this enhancement to our Internet advertising monitoring services, we can now provide actionable data faster than any other monitoring service in the industry.”
“We are committed to developing products that provide both speed as well as the most granular level of detailed analysis and attribution available in the industry,” says Lori Madeloff, senior vice president, product and custom solutions for Kantar Media’s Intelligence sector. “The enhancement we have introduced to our Internet monitoring services enables us to advance that commitment, both for our multimedia capabilities and local market coverage.”
About Kantar Media
Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).
About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.Kantar.com