Princeton, NJ - February 14, 2011 -- According to research conducted by Kantar Media, 37% of U.S.-based physicians are using online social networks for professional purposes.
The study, conducted by Professional Health, a Kantar Media solution, showed that physicians utilizing online social networks for professional purposes log on to such sites an average of nearly 230 times per year.
“It is interesting to note that 41% of physicians who access social networks for professional purposes are active on two or more networks,” says Joe Hardin, Senior Director of Research for Kantar Media Professional Health. “The data suggest that while the market overall is still exploring whether, or how best to engage with professional social media, there already exists a core group of physicians who are heavy users and active on one or more social network sites.”
Kantar Media conducted the internet-based survey among 1,369 U.S.-based physicians to determine online social networks usage. Survey participants were shown a list of seven online social network sites - Concentrica, Lead Physician, Medscape Physician Connect, Ozmosis, QuantiaMD, Sermo, and Within3. Respondents were asked to indicate how frequently they used each site.
Kantar Media is the leading supplier of U.S. medical audience measurement and competitive ad intelligence. Professional Health solutions include syndicated website, journal, and non-journal media audience data and behavioral insight, as well as print and digital ad tracking and images. Agencies, marketers and media companies use Kantar Media data and solutions to understand how healthcare professionals interact with their entire information inventory. For more information on the Professional Health Solutions please contact Dave Emery at 847-375-5071 or [email protected].
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com