Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insightsBenefits...

Kantar Media Consumer Healthcare Research provides marketers, ad agencies and the media with consumption information for both traditional and new media; detailed information on ailment conditions (including various treatment options); drug brand usage for...

Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse engineer their competitors’ online...

Did you know that you can get client-driven specific information linked back to all the great data points in MARS?  Beyond our annual syndicated studies, our team works directly with ad agencies and their pharma clients to develop custom solutions...

Marketing Effectiveness Intelligence (MEI) reaches beyond individual site metrics to quantify consumers’ online behavior across multiple websites, and give marketers an overall view of their marketing success versus their competitors.[b] [/b][b][/b]...

Over 82 million Americans went online to research health and wellness information in the last 30 days.  The MARS Online Behavior study can help you make better decisions when incorporating digital tactics into prescription and OTC marketing...

Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual...

Flexible, customized reporting that aligns with other industry standard measures. ProMotion PLUS conveys competitive intelligence that is user-driven for strategic planning, long-range historical trending and new item development. \s \sMarx ProMotion PLUS...

Behavior Match uses Compete’s unrivaled panel and proven methods to help marketers and agencies develop innovative, efficient media plans.  Media buyers define a target in terms of behaviors that match campaign goals, such as “gadget shoppers”...

DIRECTView captures Return Path Data (RPD) clickstream from  \sDIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by...