The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.The MARS...

Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an...

Ad$pender provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Data is available via customizable...

The Internet has become an integral part of the Healthcare System. Over 47 million Americans use the web to research health and wellness. The MARS Online Behavior study helps the industry make better decisions about how to incorporate online into...

Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse engineer their competitors’ online...

Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute...

Stradegy is the research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your...

Marketing Effectiveness Intelligence (MEI) reaches beyond individual site metrics to quantify consumers’ online behavior across multiple websites, and give marketers an overall view of their marketing success versus their competitors.[b] [/b][b][/b]...

AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data,...

Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual...