Compete POV™
Traditional syndicated research provides a high-level overview of an industry or sector, but often leaves specific marketing questions unanswered. Compete POV provides marketers with the ability to explore their unique and specific issues on consumer web...
Evaliant 3.0™
Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute...
DIRECTView™
DIRECTView captures Return Path Data (RPD) clickstream from
\sDIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by...
AdScope™
AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data,...
CharterLA™
Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insightsBenefits...
BVS
Broadcast Verification Services (BVS) delivers quick intelligence on when, where and if broadcast television and radio commercials aired as scheduled. Exact confirmation and compliance of media schedules allows you to quickly identify discrepancies for...
Consumer: MARS OTC/DTC Study
The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.The MARS...
Consumer: MARS Recontact Studies
Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an...
Consumer: MARS Online Behavior Study
The Internet has become an integral part of the Healthcare System. Over 47 million Americans use the web to research health and wellness. The MARS Online Behavior study helps the industry make better decisions about how to incorporate online into...
Ad Impact
Ad Impact uses Compete’s unrivaled panel and proven methods to quantify the lift achieved by online internet advertising. Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI to discover...