The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.The MARS...

Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an...

Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements...

MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities. \s \s[b]Benefits[/b] \s ...

Ad Impact uses Compete’s unrivaled panel and proven methods to quantify the lift achieved by online internet advertising.  Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI to discover...

DIRECTView captures Return Path Data (RPD) clickstream from DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by viewers.Benefits...

MagAdvisor delivers the magazine intelligence that helps you achieve your sales and marketing goals. From pages, dollars and ad size information to sales prospects and more, MagAdvisor provides a full-page view of the vibrant consumer magazine...

Behavior Match uses Compete’s unrivaled panel and proven methods to help marketers and agencies develop innovative, efficient media plans.  Media buyers define a target in terms of behaviors that match campaign goals, such as “gadget shoppers”...

Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insightsBenefits...

NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work...