CharterLA™
Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insightsBenefits...
Consumer: MARS OTC/DTC Study
The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.The MARS...
Consumer: MARS Recontact Studies
Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an...
Ad Impact
Ad Impact uses Compete’s unrivaled panel and proven methods to quantify the lift achieved by online internet advertising. Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI to discover...
Behavior Match
Behavior Match uses Compete’s unrivaled panel and proven methods to help marketers and agencies develop innovative, efficient media plans. Media buyers define a target in terms of behaviors that match campaign goals, such as “gadget shoppers”...
MarketAdvisor™
MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities.
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Compete Pro
Powered by the largest pool of online consumer behavior data in the industry, Compete PRO is the only online competitive intelligence service that combines site, search and referral analytics in a single product and user interface to help you quickly...
Evaliant 3.0™
Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute...
NewspaperAdvisor™
NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work...
DIRECTView™
DIRECTView captures Return Path Data (RPD) clickstream from
\sDIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by...