DIRECTView™
DIRECTView captures Return Path Data (RPD) clickstream from DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by viewers.Benefits...
BVS
Broadcast Verification Services (BVS) delivers quick intelligence on when, where and if broadcast television and radio commercials aired as scheduled. Exact confirmation and compliance of media schedules allows you to quickly identify discrepancies for...
CharterLA™
Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insightsBenefits...
AdDetector™
AdDetector uncovers the latest TV creative and advertising activity to provide competitive intelligence for your tactical media plans. Offering flexible delivery including email alerts of television creative and occurrence information, AdDetector delivers...
Local Cable
Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements...
CMAG Political Campaign Plan
CMAG will be your eyes and ears for all paid media, equipping you with the real-time data you need to make fast, informed decisions. Our customized reporting and alert services are designed to meet the unique needs of political campaigns....
Consumer: MARS OTC/DTC Study
The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.The MARS...
Stradegy™
Stradegy is the research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your...
MarketAdvisor™
MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities.
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Ad$pender™
Ad$pender provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Data is available via customizable...