Welcome to the Kantar Media Space
Kantar Media
What is the Kantar Media Space?
The Kantar Media Space is a one-stop portal used to access a wide range of Kantar Media's web-based applications. Once you have subscribed to an application it will appear in your customizable Space, allowing you to create and share reports on the data.
Who is it for?
It caters for a range of data users, from analysts to CMOs, and is designed to offer easy access to the applications and to tailored news information to get you to the relevant insights quickly, whether you access the Space on a regular basis or just occasionally.
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Alternatively we offer a range of reports that can be purchased on an ad-hoc basis.
More details
Los Angeles
Susan Tillou
[email protected]
310.309.8187
New York
Wendy Christman
[email protected]
212.991.6084
Kantar Media is setting the standards for Return Path Data (RPD) methodology and re-defining and broadening audience measurement.
Our granular insight into linear video media, as well as emerging platforms such as addressable advertising, interactive advertising and electronic program guide usage helps clients - programmers, advertising agencies, advertisers, cable operators and media professionals - develop the content, creative and strategies needed to successfully engage today's digital audiences.
Kantar Media can offer a range of reporting on any aspect of return-path data, for example:
- Tuning by daypart
- Channel performance versus competitors
- Trends in program tuning
- Commercial evaluation - Reach and Frequency
- Campaign effectiveness - Ad avoidance, tuneaway, etc.
- Viewing behaviour analysis / audience segmentation
- Audience flow, duplication and inheritance
- Effectiveness of promotions
- Analysis of time-shift and fast-forwarding
For more information on analysis, timescales and pricing, click here