Normalized Growth Remains Steady At 2.5 To 3.0 Percent

Target.com coupon distribution page received more than 109,000 average daily visits in H1 2013; Kroger.com and Safeway.com also achieved significant growth

MINNEAPOLIS, MN, November 26, 2013 – An analysis by Kantar Media’s Marx of retailer website data found that Target.com’s coupon distribution page - coupons.target.com - achieved the highest total average daily visits through the first half of 2013.

U.S. Advertisers & Agencies Benefit from New Technology Research Tool 

Now Available at SRDS.com

Chicago, IL, November 7, 2013 – Kantar Media, the leading provider of media opportunities and advertising rates to media planning and buying teams at U.S. advertising agencies, has expanded its SRDS.com database offering to help agencies and marketers discover, compare and stay up-to-date on digital ad networks, exchanges and other advertising technology vendors. 

Advanced TV audience measurement service provides high-quality return path data projecting to a large national footprint, integrated with purchase behavior for key sectors

New York, NY, October 7 -- Kantar Media is launching an advanced television audience measurement service that provides precise second-by-second data projectable to a national footprint of nearly 100 million households representing subscribers across Multichannel Program Distributors (MVPDs).

FourthWall’s MassiveData Division to Provide Television Usage Data to Multiple WPP Agencies

New York, NY, September 9, 2013 – Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.

To head Global Ad Expenditure operations

New York, NY August 15, 2013 – Kantar Media, the leading provider of strategic advertising and marketing information, has named George Pappachen the EVP of Strategy and Business Development for the Kantar Media Ad Intelligence group.

MINNEAPOLIS, MN, August 1, 2013 –Estimated expenditures for website coupons reached $835 million in  in Q1 (January – March) 2013 – an increase of 130 percent compared to the same period last year across key websites measured by Marx, a Kantar Media Solution.

Source: Kantar Media

Kantar Media reports retailer participation in FSIs increased 21.6 percent to more than 11.3 billion pages

MINNEAPOLIS, MN July 17, 2013 – Free Standing Insert (FSI) coupon activity increased 3.3 percent based on Coupons dropped during the first six months of 2013 versus the same time period a year ago, according to Marx, a Kantar Media solution.

Kantar Media MARS 2013 OTC/DTC Study shows Americans with insurance also tend to be more optimistic about their health outlook

Initial assessment by ProMotion PLUS Digital 2.0 shows estimated expenditures growth for key categories of web-based coupons in Q1 2013

Minneapolis, MN June 27, 2013 - Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching a new tool to measure brands’ estimated expenditures on website-based coupons.

New York, NY, June 25, 2013 – Total advertising expenditures in the first quarter of 2013 declined 0.1 percent from a year ago and finished the period at $30.2 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. 

Number of manufacturers distributing digital coupons on these websites increased 14 percent

MINNEAPOLIS, MN, April 30, 2013 – Digital coupon events across key websites monitored by Marx, a Kantar Media solution, increased by 28 percent in Q1 (January – March) 2013 compared to the same period last year.  414 manufacturers distributed digital coupon offers on these key websites during Q1 2013, an increase of 14 percent as compared to the same period in 2012. 

New study examines paid search performance metrics on Yahoo! Bing and Google AdWords 

CHICAGO, March 19, 2013 — Digital marketing intelligence provider AdGooroo (www.adgooroo.com), a Kantar Media company, today announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser. 

Retailer advertising expenditures and participation in Free-Standing Insert (FSI) coupon promotion pages also increased

MINNEAPOLIS, MN March 13, 2013 – Digital coupon events on leading retailer websites monitored by Marx, a Kantar Media solution, increased 50 percent in CY 2012 compared to CY 2011.  During this same period, retailer advertising expenditures increased 4 percent and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 5 percent, according to Kantar Media.  

Precision™ combines audience viewing behavior analysis from Kantar Media with Kantar Shopcom purchase data to assess the role media plays in Hispanic consumer CPG purchase activity

Terry Kent named Global CEO

New York, NY, March 11, 2013 – Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has announced the formation of a Global Ad Intelligence sector.

After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains.

New York, NY, March 11, 2013 –Total advertising expenditures increased 3 percent in 2012 and finished the year at $140 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2012 rose 2 percent versus the year ago period. 

New York, NY, March 6, 2013 – Anticipation is building for the annual NCAA Division 1 Men’s Basketball Championship, better known as “March Madness,” which tips off on March 19th. For basketball fans, that anticipation centers around their bracket entry in a betting pool and the fortunes of their alma mater on the basketball court. For businesses, it’s the anticipation of reduced productivity as employees take out time during their work day to follow the tournament.

Historical Advertising Data Showcases Ad Pricing Trends and Top Marketers; Super Bowl Overlap Increases as Sales Rise

“Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving their first terms in 2013  

Number of manufacturers distributing digital coupons on these websites increased 19 percent

MINNEAPOLIS, MN, January 30, 2013 – Digital coupon events across key websites monitored by Marx, a Kantar Media solution, increased by 46.1 percent in 2012 compared to 2011.  805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9 percent as compared to the same period in 2011. 

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers

Return to promotion of new products through FSI coupons leads to more than 274 billion coupons being distributed last year

Integration of leading digital media intelligence provider will enhance ability of Kantar Media to holistically measure global digital media landscape

New York, NY, December 21, 2012 – Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, has acquired AdGooroo, a leading provider of global digital media intelligence.  

New York, NY, December 17, 2012 – Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first nine months of the year grew 3.8 percent to $101.3 billion.

New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing

Supermarketnews.com - The Industry's Weekly Newspaper

Kantar Media’s Sources & Interactions study reports how healthcare professionals use various forms of media for their work. 

By Jim Rutenberg, New York Times, November 12, 2012

It was called “the Optimizer,” and, strategists for President Obama say it is how he beat a better-financed Republican opposition in the advertising war.

Culling never-before-used data about viewing habits, and combining it with more personal information about the voters the campaign was trying to reach and persuade than was ever before available, the system allowed Mr. Obama’s team to direct advertising with a previously unheard-of level of efficiency, strategists from both sides agree.

Number of manufacturers distributing digital coupons on these websites increased 15.2 percent

MINNEAPOLIS, MN, November 1, 2012 – Digital coupon events across key websites monitored by Marx, a Kantar Media solution, increased by 30.5 percent in the first nine months of 2012 as compared to the same period in 2011.  More than 681 manufacturers distributed digital coupon offers on these key websites during the first nine months of 2012, an increase of 15.2 percent as compared to the same period in 2011. 

By Terry Kent, MediaPost, October 22nd 2012

There is a theory in quantum physics that says the very act of observing a particular particle can change its nature. It is called the Heisenberg Uncertainty Principle because a physicist has to make an assumption about what the characteristics of a particle are before observing it. Once observed, the characteristics of that particle change.

By Jeremy W. Peters, New York Times, October 15, 2012

LAS VEGAS — No one comes here expecting anything in moderation. But to turn on the television these days is to shatter even Vegas-size notions of excess.

October 2, 2012 on PBS Newshour

By Katy Bachman, Adweek, September 28, 2012
Both President Obama and GOP challenger Mitt Romney have poured plenty of money into Internet campaigns to lure voters and raise cash, but Obama's may have the edge in the online digital duel. According to exclusive data from Kantar Media Compete, Obama's online campaign site attracted more unique visitors in August than Romney's. 

New York, NY, September 10, 2012– Total advertising expenditures in the second quarter of 2012 increased 0.9 percent from a year ago and finished the period at $34.4 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 1.9 percent to $67.1 billion.

August 24, 2012 in AdExchanger, by David Kaplan

Even if TV ads aren’t available for real-time bidding — but that’s only a few years away, right? –Kantar Media is trying to interest agencies in using the kinds of instant readouts of viewing behavior that’s so much apart of online advertising right now.

Romney's VP Choice Unlikely to Change Presidential Ad Landscape All That Much

By Elizabeth Wilner, AdAge, August 13, 2012   

A 49% Market Share Is Great for One; It's a Disaster for the Other

By Elizabeth Wilner, AdAge, August 9, 2012 

The growing disparity between political and corporate advertising came up during a recent conversation I had with a semi-retired political strategist who helped engineer one of the more imaginative blue-chip marketing campaigns of this century.

Mark Your Calendars for These Key Moments on the March to Nov. 6

By Elizabeth Wilner, AdAge, August 2, 2012

Number of manufacturers distributing digital coupons on these websites increased 26.0 percent

MINNEAPOLIS, MN, July 31, 2012 – Digital coupon events across key websites monitored by Marx, a Kantar Media solution, increased by 24.3 percent in the first half of 2012 as compared to the same period in 2011.  More than 550 manufacturers distributed digital coupon offers on these key websites during the first six months of 2012, an increase of 26.0 percent as compared to the same period in 2011. 

July 31, 2012 at 8:30 AM ET on C-SPAN's Washington Journal

During Tuesday morning's C-SPAN interview, Ken Goldstein reported that there are almost no positive political campaign ads running right now, with the exception of three Spanish-language ads. Of the $246.2 million already spent on campaign advertisements in 2012, only 28% has been for positive ads, while 72% has gone towards negative ads.

July 29, 2012 at 10:45 AM ET on CNN's State of the Union with Candy Crowley

Ken Goldstein, Ron Brownstein, & Michael Scherer analyze the ads of the 2012 presidential campaign cycle.

Click on the image above to view the CNN interview.

July 18, 2012 6:40 PM (CBS Evening News)
By Dean Reynolds

Spots Are Indistinguishable Mashups of Stats, Headlines, Factory Workers
By Elizabeth Wilner, AdAge, July 19, 2012  

While Spending Is On Pace to Break Records, Fewer Markets Are Seeing Ads

By Elizabeth Wilner, AdAge, July 13, 2012

Retailer promotion activity increased 11.2 percent to more than 9.3 billion pages

By Jen Christensen, CNN
updated 11:25 AM EDT, Thu June 28, 2012

(CNN) -- Political groups and campaigns hoping to sway voters on the health care issue have spent about $70 million on health-themed TV ads since January 2011, according to a CNN analysis of ad spending data.

What the health care ruling means to you
The U.S. Supreme Court is expected to rule Thursday on the constitutionality of President Barack Obama's signature legislation, the Affordable Care Act.

New York, NY, June 18, 2012 – Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. The gain represents a modest rebound compared to flat spending in the second half of 2011. 

June 12, 2012 (Fox News) - Campaign Media Analysis Group President, Ken Goldstein, discusses the role of local spot advertising in political ad spend in this Fox News interview. 

Veteran advertising insight analyst to lead initiatives in emerging media platform measurement, data integration, thought leadership 

Campaign ads are making greater use of TV news footage.
Is that a problem?

Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent

By Robin Bravender, Politico on March 25, 2012

Rick Santorum and his allies have waged a guerrilla ad war on Mitt Romney, targeting TV buys where airtime is cheap and conservative voters are abundant.

By Heidi Przybyla, Bloomberg, on March 26, 2012

One of the political ads airing in the run-up to the April 3 Wisconsin primary accuses Rick Santorum of voting with former Senator Hillary Clinton in favor of granting voting rights to violent convicted felons.

Critics outspend supporters by more than 3:1, little overlap between targeted audiences

Critics outspend supporters by more than 3:1, little overlap between targeted audiences

Watch the latest campaign ads in the 2012 presidential race and track ad spending during the primaries and general election.

View the original Washington Post Campaign 2012 - Mad Money: Campaign Ads post online.

Media planning tool allows for advanced ROI analysis on behalf of automotive accounts

New York, NY, March 12, 2012 – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009.

By Julie Bykowicz, Bloomberg, Mar 9, 2012

In Ohio, Mitt Romney pitched his candidacy to women voters watching Hollywood starlets sashaying in floor-length gowns on the Academy Awards red carpet. In Florida, his commercials ran during breaks at the U.S. Figure Skating Championships and episodes of the soap opera “General Hospital.”

The ads paid off, as women voters helped deliver Romney’s one-point victory over Rick Santorum in Ohio and solidify the former Massachusetts governor’s lead in the race for the Republican presidential nomination.

By NBC's Mark Murray and Adam Perez, on MSNBC's First Read

On First Read, we often discuss the size of TV ad buys. (Is it a $100,000 buy? A million-dollar buy?)

But the folks at Kantar Media's CMAG have determined which TV ads have aired the most so far in this presidential race. Here are the top five -- two of which are Democratic-sponsored ads for the general election, two of which are GOP primary ads, and one of which is from the Karl Rove-backed Crossroads GPS hitting President Obama.

Posted by CNN Political Unit on March 8th, 2012

The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican frontrunner Mitt Romney, at least when it comes to television advertising.

The five spots run most during the presidential campaign include commercials from the Obama re-election campaign, a Republican super PAC, the Romney campaign, a pro-Romney super PAC and the Democratic National Committee, according to a report from the Campaign Media Analysis Group (CMAG).

By Katy Bachman, Adweek on March 8, 2012

If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last week (Feb. 27 to March 4) leading up to the 10 primaries, was PAC money, according to a TVB analysis of Campaign Media Analysis Group data.

Only two of the GOP Presidential hopefuls, Mitt Romney and Ron Paul, spent their own money.

Analysis from new DirectHEAT^TM service provides Consumer Packaged Goods manufacturers with detailed look at retailer advertising and promotion activity

Historical Advertising Data Showcases Ad Revenue, an Expanding Digital Presence, Biggest Spenders and Comparisons Against Other TV Sports Franchises

Campaign Media Analysis Group President, Ken Goldstein, talks with C-Span's Libby Casey about the latest technologies in customized political advertising.

Click on the image above to view the C-Span interview.

CMAG President Ken Goldstein spoke at the New America Foundation Negative Political Advertising Event on Friday, February 24, 2012 in Washington, DC

Published in the Washington Post by T.W. Farnam on February 20, 2012

If you thought you were living through a particularly nasty presidential primary season, turns out you were right.

Four years ago, just 6 percent of campaign advertising in the GOP primaries amounted to attacks on other Republicans; in this election, that figure has shot up to more than 50 percent, according to an analysis of advertising trends.

And the negative ads are not just more frequent — they also appear to be more vitriolic.

The January 31 Florida Republican primary kicked off “the next phase” of the presidential race—a phase that will be distinguished by tens of millions of dollars in advertising.  

 Historical Advertising Data Showcases Ad Pricing Trends, 
Top Marketers, Ad Clutter and an Expanding Online Footprint

324 Consumer Packaged Goods manufacturers distributed digital
coupons in 2011

By Ken Goldstein and Elizabeth Wilner for Politico on January 13, 2012

Political advertising is our window into a campaign’s war room — the strategizing and decision-making process. It’s the “tell” of presidential politics.

A campaign’s ads reveal the success of its fundraising, or lack thereof; float the messages it believes will win with voters; and shows who and where those voters are.

Super PAC activity is part of this tell. Technically, super PACs are independent operators. Functionally, however, they advance a candidate’s interests.

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers

By Greg Giroux, Bloomberg on January 12, 2012

After criticizing Mitt Romney in New Hampshire for his investment practices, one of the first attack ads aimed at the Republican front-runner by his presidential primary rivals in South Carolina highlights his changed position from supporting abortion rights to opposing them.

The shift reflects the contest’s change in location. In 2008, 60 percent of Republican primary voters in South Carolina said they considered themselves “born again,” or evangelical Christians, exit polling showed.

Published by Ana Radelat for Advertising Age on January 09, 2012

As Winnowing Ground for Republican Field, State Could See as Much as $15M in TV Advertising.

By T.W. Farnam, The Washington Post

By Jim Rutenberg and Jeff Zeleny, The New York Times, on January 4, 2012

Explore this New York Times infographic online.

Jan. 3 (Bloomberg) -- Ken Goldstein, president of the Campaign Media Analysis Group, talks about presidential campaign advertising and outlook for the Iowa caucuses. Goldstein speaks with Stephanie Ruhle on Bloomberg Television's "InsideTrack."

Click to view the Bloomberg video.

More than 272 Billion Coupons Distributed

By Holly Bailey, Yahoo's The Ticket, on Tue, Jan 3, 2012

DES MOINES, Iowa--Mitt Romney has long been considered the frontrunner for the 2012 Republican presidential nomination, but if he wins Iowa's caucuses on Tuesday, it will be partly because of one extraordinary fact: Not one of his Republican rivals ran a negative TV ad against him in the state.

 Listen to Judy Woodruff's interview with Ken Goldstein on the PBS Newshour aired December 28, 2011

Pushing closer to the Iowa Caucuses, GOP presidential candidates and
the outside groups supporting them are pouring money into TV and radio
ads -- spending more than $10 million in December alone. Judy Woodruff
and Ken Goldstein of the Campaign Media Analysis Group discuss the

By Michael Smerconish, MSNBC's Hardball
Aired December 20, 2011 - 8:00 PM EST

November 27, 2011 on CNN's State of the Union

Ken Goldstein, Mark McKinnon and Kiki McLean on how political campaign ads will be used in the 2012 presidential elections.

View the State of the Nation discussion here.

By Mara Liasson, NPR News, Washington
Published November 22, 2011

Heard on NPR’s All Things Considered with host Robert Siegel

After months of keeping a low profile, Republican presidential candidate Mitt Romney is stepping up his campaign activity. As his rivals' poll numbers rise and fall, Romney has been at or near the front of the pack all along — with his support stuck at around 25 percent.

Hunting and fishing television network using data integrated with HH attributes from Experian to measure audience and better monetize content  

First initiative will overlay purchase data from Kantar Shopcom with Hispanic audience tuning behavior licensed from DIRECTView™

Initiative to Yield New Insights for Automotive Advertisers

Retailer websites were the most frequently used tactic to distribute new product digital coupon events

MINNEAPOLIS, MN, October 26, 2011 – In the first nine months of 2011, 214 new products included free-standing insert (FSI) coupon support as part of their introduction according to Marx, a Kantar Media Solution. Digital coupons were used in 83 of these 214 new product introductions, or 38.7-percent,  during the first nine months of 2011. 

September 20, 2011 - Former NBC News Political Director to Establish NYC Office for Kantar Media's Campaign Media Analysis Group.

Iconoculture’s comprehensive consumer insights solution to be enhanced with global social media analytics from Cymfony Maestro

Cites Doubts About Validity of TRA’s Patent

By Ina Jaffe, NPR: All Things Considered
Published September 26, 2011

Listen to story here.

If you watched the Emmy Awards recently, you may have seen an ad inviting viewers to "fight" for President Obama's jobs plan.

 September 2011

New York, NY, September 12, 2011 – Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year. 

By Craig Gilbert, Journal Sentinel
Published August 29, 2011

Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely to research health topics multiple times a day than non-users

Hamric named General Manager of Marx, a Kantar Media Solution

New York, NY, August 22 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has named George Carens President of Kantar Media Intelligence North America and Steve Davis President of Kantar Media SRDS.

New York, USA (July 25, 2011) – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, today announced a multi-year agreement providing Nielsen with set top box data from Kantar Media’s DIRECTView^TM service for use in local TV audience measurement.

Growth in load-to-card digital coupon events outpaces growth for print-at-home digital coupon events

MINNEAPOLIS, MN, July 20, 2011 – Digital coupon event activity was flat in the first half of 2011 as compared to the same six months in 2010 across key websites tracked by Marx, a Kantar Media solution.  Additionally, 194 manufacturers distributed digital coupon offers in the first half of 2011, an increase of 2.6% over the number of manufacturers that distributed digital coupon offers in the first half of 2010. 

Retailer promotion activity increased 27.3 percent to more than 8.4 billion pages

Program matches aggregated audience viewing with anonymous third party preference data for enhanced advertiser insights 

Market-Leading Digital Insights Will Help European Brands Measure and Improve Online Effectiveness

Findings Show Media Placement Has More Influence than Creative in Triggering a TV Viewer to Tune Away From an Ad

Initiative, part of Kantar Media’s Data Partner Program, will make possible segmentation of audience viewing behavior based on composition of households

New York, NY, June 13, 2011 – Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released today by Kantar Media, a leading provider of media research and insights. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.

 Ad creative and occurrence search and monitoring service also now includes ad spend data and in-depth creative analysis capabilities 

Tool will enable complex media brands to “come to life” for media buyers

May 19, 2011 - Professor of Political Science at University of Wisconsin-Madison to succeed Evan Tracey.

Boston MA, –  (Marketwire - April  29, 2011) - Compete, a Kantar Media company, today released its search market share data for March 2011 based on the search behavior of the company's panel of more than two million U.S.-based internet users.

Search activity picked up in March, with a 9.2 percent month-over-month (M-O-M) increase in total query volume across the engines and all five major engines experiencing query volume growth.

Boston MA, –  ( Marketwire - March  24, 2011) - Compete, a Kantar Media company, today released its search market share data for February 2011 based on the search behavior of the company's panel of more than two million US-based internet users.

With fewer days in February, search query volume across the five leading engines was down nearly 12 percent month over month.

News: World Category Grew 17.5 Percent During a Month of Somber News

Data Show What It May Take for Tablets to Go Mainstream

Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors

Boston MA, –  ( Marketwire - April 12, 2011) - Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping.

Automotive: Traditional behavioral category was up 13.5 percent

Boston MA, –  ( Marketwire - March 2011) - Compete,a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y).

Boston MA, –  ( Marketwire - March 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for February 2011. As expected, the number of site visits declined across Compete’s top 250 sites for February, the shortest month of the year. Among the top 20 sites, which are ranked based on unique visitors (UVs), however, there were three notable exceptions: Facebook.com (+0.26 percent), YouTube.com (+2.20 percent) and Bing.com (+2 percent). 

Digital coupon activity on Retailer websites increased at a greater rate than growth on key Network websites

Advanced edition of “Academic Suite” from Kantar Media will provide most comprehensive view available of advertising expenditure data for use in marketing research projects

New York, NY, April 27 - Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching an enhanced version of its leading advertising intelligence service for educational institutions.

First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks.

New York, NY, April 11 – Kantar Media announced today that it is introducing syndicated reporting of paid search advertising. 

Kantar Media’s new service, DirectHEAT^SM , reveals top 10 consumer magazine advertisers spent 84% of their advertising dollars in other media while top 25 internet advertisers spent 83% of their dollars outside the channel

New York, NY, April 11 - An analysis by Kantar Media’s new service, DirectHEATSM shows that despite a growth in activity over the past year, magazines are still being far outpaced by other media.sam

New York, NY, March 17, 2011 – Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.

Media planning tool creates television audience profiles based on shopping behaviors

New York, NY, March 7 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching RapidView™, an end-to-end media planning tool that makes it possible to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and product category usage.

Historical Advertising Data Showcases Biggest Spenders, Ad Revenue and Comparisons Against Other TV Sports Franchises

Historical Advertising Data Showcases Biggest Spenders, Ad Pricing Trends and A Viewing Rebound

New York, NY, February 14, 2011 – With the Super Bowl in the history books, the stage is now clear for the next high-profile TV advertising event: the 83rd Academy Awards on February 27, 2011.

Princeton, NJ - February 14, 2011 -- According to research conducted by Kantar Media, 37% of U.S.-based physicians are using online social networks for professional purposes.

The study, conducted by Professional Health, a Kantar Media solution, showed that physicians utilizing online social networks for professional purposes log on to such sites an average of nearly 230 times per year.

Number of manufacturers distributing digital coupons grew by 17.4 percent over a year ago

MINNEAPOLIS, MN, February 2, 2011 – The number of digital coupon events increased by 33.6 percent in 2010 as compared to 2009 across key websites tracked by Marx, a Kantar Media solution.  Additionally, 290 manufacturers distributed digital coupon offers in 2010, an increase of 17.4 percent compared to the 247 manufacturers that were active in 2009 across these key websites. 

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates and More Cluttered Air Time

More than 291 Billion Coupons Dropped

New York, NY, January 4, 2011 – Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.

Former VP of Strategic Sales for CBS Radio to Lead Sales Efforts in Support of Return Path Data Products

New York, NY, November 30 -- Kantar Media, the leading provider of media research and insights has named Wendy Christman to the position of Director of New Business Development.  The announcement was made by Bud Breheny, Chief Commercial Officer of Kantar Media Audiences North America.  

Des Plaines, IL, November 1, 2010 – SRDS, a Kantar Media company, has launched the Tablet Media Library to help media planners and buyers who use the SRDS online services easily identify advertising opportunities in magazine and newspaper tablet apps.

National  Television Advertising Marketplace Will Use Set Top Box Data To Help Marketers Optimize Ad Buys As Part of Kantar Media’s Data Partner Program

Number of manufacturers distributing digital coupons increased by more than 23.0 percent versus year ago

Microsoft is first participant in Data Partner Program

New York, NY, October 18 -- Kantar Media is launching the Data Partner Program, an initiative that integrates Return Path Data (RPD) from its DIRECTView™ Service with datasets from both inside and outside of Kantar Media to provide marketers and media buyers and sellers with new sales and marketing tools and enhanced analytics for more effective audience targeting.

New service integrates multimedia reporting, targeted news alerts and contact management into customized email alerts and online reports

New York, NY, October 4, 2010 – Kantar Media today introduced a new subscription service for media sellers that delivers advertising intelligence customized to individual users. The new service, DirectHEAT, is a multimedia service with an initial focus on national print and digital media sellers.

MARS 2010 Online Behavior Study From Kantar Media Defines Mindset of Consumers Seeking Health and Wellness Information on the Web

New York, NY, September 27 -- The type of website consumers turn to for health and wellness information and the reasons they go online for such information is greatly influenced by the stage of the condition they are experiencing and varies by ailment type, age and gender, according to research released today by Kantar Media.

New York, NY, September 13, 2010 – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent compared to last year.

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

New York, NY, February 8, 2010 – Kantar
Media released its annual post-game analysis of Super Bowl advertising,

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

Network utilizing advanced TV ratings analytics tool to gain insight into audience viewing behavior

Princeton, NJ January 26, 2010 – Kantar, one of the world's largest insight, information and consultancy networks, announced the formation of Kantar Media, which includes the professional health research solutions of the companies previously known as PERQ/HCI and MARS Medical. The transition to Kantar Media completes the integration process begun in 2009 with the acquisition of TNS Media, SRDS and PERQ/HCI by Kantar.

Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries
 

Highlights include record levels of commercial time and the expanded presence of short messages and smaller advertisers

Historical Advertising Data Showcases Biggest Spenders, Ad Pricing Trends and Smaller Viewing Audiences

New York, NY, February 16, 2010 – With the Super Bowl in the history books and the Winter Olympics underway, the TV industry is looking towards the next high-profile advertising event: the Academy Awards on March 7, 2010.

Online advertising occurrences and creative data now delivered on daily basis

New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.

New York, NY, March 8, 2010 – The NCAA Division I Men’s Basketball Championship tips off on March 18th, the closing chapter in a frenetic two months of event TV that has already featured the Super Bowl, Winter Olympics and Academy Awards. As fans across the country get ready to fill out their brackets, advertisers are also anticipating the three week event known simply as “March Madness.”

New York, NY, March 17, 2010 – Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their January-September performance.

Audience behavior analytics tool enables users to customize insights gained from Return Path Data; process multiple reports quickly and simultaneously

Former Starcom MediaVest Director of Global Research to Lead Business Development
Efforts For Leading Provider of Media and Marketing Information

New York, NY, May 26, 2010 – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information.

Number of manufacturers distributing digital coupons increased by more than 30 percent versus year ago

Retailer promotion activity increased 56.2 percent to more than 6.7 billion pages

First to offer insight into companies, advertisers and products running on ad networks

Analysis finds more than 7,000 companies advertising on ad networks

Average Face Value decreases in most major areas
E-Coupon participation increases while print-at-home participation decreases

Average Face Value Per Unit increased in 8 of the 9 major Areas

Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries

Retailer promotion activity increased 37.7 percent to more than 9.0 billion pages 388 new product introductions included FSI coupon support

Mass Channel Insight:
How is Target promoting store brands in my categories and across the total store?
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Marx helps you win key promotion weeks, important seasonal sales, and critical new product introductions. Marx is the definitive source for FSI coupon intelligence and a leading provider of competitive consumer promotion activity including digital coupons, magazine coupons, and Smart Source Coupon Machine programs.

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The Marx Promotion GuidePoints© are your source for special analysis on selected FSI, Coupon, Consumer Promotions and other related topics. The GuidePoints are designed to give you a top line overview of specific happenings in leading-edge promotion tactics and strategies as well as highlight important activity within selected product sectors.