I was surprised e-card sites had 8% less monthly Unique Visitors in February (15.8 million). I expected Valentine’s Day to drive higher-than usual traffic to the sites. In a tough month, some e-card sites still grew significantly: a number of smaller sites including spanish e-card sites tuparara.com, correomagico.com and gusanito.com, along with the major brand americangreetings.com.
Looking at the past two years, February hasn’t favored e-card sites–and its gotten progressively worse. Even January 2013 had more Unique Visitors than February. Thanksgiving and December holidays consistently spiked traffic to e-card sites, but not Valentine’s Day. In our pervasively digital lives, its looks like we still prefer expressing love offline on that special day.
