Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements that cleared in regional zones, versus market-wide.

Benefits

• Track local cable activity to stay informed of ground-breaking trends
• Understand how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Boston local cable
• San Francisco local cable

Occurrence level

Allows data access by:

• Date/time
• Cable system
• Network
• Category 
• Advertiser
• Brand
• Number of units

Deliverables

• Monitors 7 days a week, from 5:00 a.m. to 2:00 a.m.
• 10 cable networks per market 
• Speedy data delivery via E-Reports 
• Access to aired creatives

Marx ProMotion Plus Digital Report delivers consumer promotion intelligence in digital coupon activity across Network, Retailer and Brand websites.  With the ability to monitor 100+ websites, Marx provides key insights into the emerging world of digital coupon promotion.

Coverage of Digital Websites:

• National / Network Websites
• Retailer Websites
• Brand Websites

Programs Covered:

• Print-at-Home
• E-Coupons (download to device)

Reports Included:

• Weekly alert of current digital promotions
• Exclusive Marx library of reports to generate, save, and schedule on demand with
  • Trends
  • Events in Action
  • Event Log
  • Website Activity
  • Creatives

Features of the Marx Digital ProMotion Report:

• Online Coupon Life
• Digital Coupon Events
• Creatives
• Website Activity
• Weekly Digital Alerts

Benefits of the Marx Digital ProMotion Report:

• Save time with weekly email alerts and scheduled reports
• Improve actionability through customized category insights
• Understand competitive retailer alignment through digital promotion programs
• Benchmark performance versus digital best practices across total CPG

Flexible, customized reporting that aligns with other industry standard measures. ProMotion PLUS conveys competitive intelligence that is user-driven for strategic planning, long-range historical trending and new item development.

Marx ProMotion PLUS provides the next level of advanced customized reporting to track competitive consumer promotion. Marx will help you set up your flexible report formats and schedule reports for automated delivery directly to your email in-box.

Features & Benefits

• Customized competitive reporting based on unique business need
• Immediate creative images delivered via weekly email
• Five full years competitive history available online
• Annual Industry, Manufacturer, Category, and Brand Reviews
• Flexible Excel and PDF output

Information Tracked

• Valassis and Smart Source FSI: 100% coverage
• Smart Source Coupon Machine: 100% coverage
• Consumer Magazine Coupons: more than 100 titles
• Sunday Magazine:  Parade, USA Weekend
• Digital Coupons: network, retailer, and brand websites

Deliverables

• ProMotion PLUS Alert: Sunday morning update e-mails with competitive creatives and topline information.
• ProMotion PLUS Library: Comprehensive customized tool providing competitive Print and Digital coupon intelligence delivered in a flexible format - Excel or PDF.
• ProMotion PLUS Reviews: Annual review from the experts in competitive coupon tracking. From building your brand, to providing an overview of your industry, PLUS Reviews provide competitive insights to drive your business forward.

Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of competitive FSI coupon activity. Marx information supports effective management of restaurant promotion business decisions.
Franchise restaurant promotion delivered via Free Standing Inserts (FSI) increased 12.4% among top 50 restaurants; and 22.9% among top 25 restaurants in 2008. Tracking competitive FSI activity is a critical element of strategic and tactical planning.
Features & Benefits

• Complete chain, item and market detail for each restaurant event
• Full-color creative of every variation
• Message themes
• Estimated expenditures

Information Tracked

• Valassis and Smart Source FSI: 100% coverage
• ADVO ShopWise: 42 markets of direct mail coverage
• Solo Inserts: 40 markets of solo insert coverage

Deliverables

• New Item Alert: immediate alert to any new competitive menu items and where they were introduced
• ProMotion Flash: weekly competitive activity update
• ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.

NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work for you, alerting you to new creatives rapidly after initial occurrence.
 
Benefits

• Stay up-to-date on the latest print newspaper ad trends, on your time schedule 
• Analyze competing media plans to identify growing market opportunities
• Use the latest creative occurrence to respond fast and effectively to competitors

 
Media Coverage
 
Tracks ad activity across newspaper media: 

• Local
• National 
• Sunday
• Syndicated

Allows data access by:

• Media type
• Media property 
• Advertiser

 
Deliverables

• Web-based for anytime, anywhere access
• 150+ newspapers tracked across the country
• Full run, part run, & total newspaper distribution available 
• Day of week break out filters offered for: daily, Sunday, daily and Sunday, none
• Run reports for strictly ads, strictly inserts, or both
• Historical database through 1999

MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities.

Benefits

• Monitor prospects and competition in order to proactively protect your market share.

Media Coverage

• Television (Network, Cable, Spot, Spanish-language, Syndicated)
• Radio (Network, National Spot, Local)
• Magazines (Consumer, B-to-B, Local, Spanish-language)
• Newspapers (Local, Hispanic)
• Internet
• Outdoor

Deliverables

• Browser-based, for anywhere, anytime access
• Track advertising activity by category, media property, advertiser, and account
• Align your sales strategies with spending trends
• Create and monitor accounts for your sales force
• Sales-person friendly and simple to learn

The Internet has become an integral part of the Healthcare System. Nearly 46 million Americans use the web to research health and wellness. The 2010 MARS Online Behavior study will help the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies.

The MARS Online Behavior Study is fielded as a recontact among the MARS 2010 respondents who access the Internet. The study provides:

• An understanding of consumer opinions and behavior regarding the Internet as a health and wellness source
• Insight into the use of different types of digital media - from diet/nutrition sites and social media to ailment specific resources
• Background into the characteristics of websites which keep consumers coming back to and relying on for information
• Detailed information on which ailments consumers are researching online, the stage of the illness and what types sources they go to – online, doctor, print or another
• Direct linkage back to the core MARS study of product usage, attitudes, media usage and behavior

Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an efficient way to append custom segmentations and get more specific data to guide your brand or campaign.

A recontact study is appended back to the core MARS study so all media planning and behavior information in the MARS OTC/DTC dataset can be brought into your analysis.