Right Retailers. Right Weeks. Right Now!

DirectHEAT^TM for Retail Insights makes it easy to “prepare your plan” and “protect your plan” at your strategic retail partners. DirectHEAT for Retail Insights provides the most cost effective and comprehensive coverage of retailer advertising and promotion activity to understand how retailers are driving shopping trips, influencing purchase decisions, and winning key weeks by reaching the consumer in-the-home.

Features & Benefits

• Simplify account planning  
• Win key weeks
• Improve promotional effectiveness
• Align creative messages
• Avoid competitive surprises

Retailer Scope

• National (e.g., Walmart, Target, Kroger, Safeway, Walgreen’s, CVS, etc.)
• Multi-Regional (e.g., Ahold/Stop & Shop, A&P/Pathmark, Delhaize/Food Lion, etc.)
• Regional (e.g., Publix, HEB, Wegman’s, etc.)

Media Summary

•  Retailer advertising across 18 monitored media
  • Television (Network, Spot, Hispanic, Cable, Syndicated)
  • Internet (4000+ Websites)
  • Radio (National Spot, Network, Local Spot)
  • Newspaper (National, Newspapers, Hispanic)
  • Magazine (Consumer, Sunday, Local, Hispanic, B2B)
  • Outdoor (400+ Markets)
• Retailer promotion events distributed in FSI coupon vehicles
• Digital coupons distributed on retailer websites

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Marx ProMotion Plus Digital Report delivers consumer promotion intelligence in digital coupon activity across Network, Retailer and Brand websites.  With the ability to monitor 100+ websites, Marx provides key insights into the emerging world of digital coupon promotion.

Coverage of Digital Websites:

• National / Network Websites
• Retailer Websites
• Brand Websites
• Lifestyle Websites

Programs Covered:

• Print-at-Home
• Digital paperless (Print at Home, Load to Card, Load to Wallet)

Reports Features:

• Digital PLUS Alerts
  • Weekly email alerting you to any new or ongoing digital coupons
  • View more detail on each digital coupon campaign
  • Identify digital coupon activity by retailer
• Digital PLUS Library
  • Trends
  • Events in Action
  • Event Log
  • Website Activity
  • Creatives
  • Event Summary Report

Benefits of the Marx Digital ProMotion Report:

• Planning
  • Know your competitor's scale and size of their digital promotion events each week through email Alerts, delivered right to your inbox
  • Quantify digital campaign effectiveness, and determine which digital coupon websites are most active based on insights gathered trough Website Activity Snapshot or Creatives
  • Quantify the size and impact of your digital coupons and competitive digital coupons by comparing them to your own in an Annual Trend Report
• Retailer Alignment
  • Communicate Share of Voice (SOV) in digital coupons, in total, by distributor, or by website in a monthly Trend Report
  • Track retailer alignment and brand partnership in digital coupons
• New Product Analysis
  • Follow new digital coupon campaigns as they unfold with an Event Log Report

Flexible, customized reporting that aligns with other industry standard measures. ProMotion PLUS conveys competitive intelligence that is user-driven for strategic planning, long-range historical trending and new item development.

Marx ProMotion PLUS provides the next level of advanced customized reporting to track competitive consumer promotion. Marx will help you set up your flexible report formats and schedule reports for automated delivery directly to your email in-box.

Features & Benefits

• Customized competitive reporting based on unique business need
• Immediate creative images delivered via weekly email
• Five full years competitive history available online
• Annual Industry, Manufacturer, Category, and Brand Reviews
• Flexible Excel and PDF output

Information Tracked

• Valassis and Smart Source FSI: 100% coverage
• Smart Source Coupon Machine: 100% coverage
• Consumer Magazine Coupons: more than 100 titles
• Sunday Magazine:  Parade, USA Weekend
• Digital Coupons: network, retailer, and brand websites

Deliverables

• ProMotion PLUS Alert: Sunday morning update e-mails with competitive creatives and topline information.
• ProMotion PLUS Library: Comprehensive customized tool providing competitive Print and Digital coupon intelligence delivered in a flexible format - Excel or PDF.
• ProMotion PLUS Reviews: Annual review from the experts in competitive coupon tracking. From building your brand, to providing an overview of your industry, PLUS Reviews provide competitive insights to drive your business forward.

Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of competitive FSIs and other marketing activity. Marx information supports effective management of restaurant promotion business decisions.
 
Features & Benefits

• Complete chain, item and market detail for each restaurant event
• Full-color creative of every variation
• Message themes
• Estimated expenditure for space cost where available

Information Tracked

• Valassis and Smart Source FSI: 100% coverage
• Red Plum Direct Mail, Mail South Direct Mail, National Mail-it Direct Mail: 52 Markets
• Solo Inserts: 40 markets of solo insert coverage

Deliverables

• New Item Alert: immediate alert to any new competitive menu items and where they were introduced
• ProMotion Flash: weekly competitive activity update
• ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.

Marx is the industry standard for tracking competitive FSIs and coupons. The most complete and accurate data available.

NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work for you, alerting you to new creatives rapidly after initial occurrence.
 
Benefits

• Stay up-to-date on the latest print newspaper ad trends, on your time schedule 
• Analyze competing media plans to identify growing market opportunities
• Use the latest creative occurrence to respond fast and effectively to competitors

 
Media Coverage
 
Tracks ad activity across newspaper media: 

• Local
• National 
• Sunday
• Syndicated

Allows data access by:

• Media type
• Media property 
• Advertiser

 
Deliverables

• Web-based for anytime, anywhere access
• 150+ newspapers tracked across the country
• Full run, part run, & total newspaper distribution available 
• Day of week break out filters offered for: daily, Sunday, daily and Sunday, none
• Run reports for strictly ads, strictly inserts, or both
• Historical database through 1999

MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities.

Benefits

• Monitor prospects and competition in order to proactively protect your market share.

Media Coverage

• Television (Network, Cable, Spot, Spanish-language, Syndicated)
• Radio (Network, National Spot, Local)
• Magazines (Consumer, B-to-B, Local, Spanish-language)
• Newspapers (Local, Hispanic)
• Internet
• Outdoor

Deliverables

• Browser-based, for anywhere, anytime access
• Track advertising activity by category, media property, advertiser, and account
• Align your sales strategies with spending trends
• Create and monitor accounts for your sales force
• Sales-person friendly and simple to learn

Stradegy is the research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your needs. Our flexible application allows you to zoom in from top-level overview to highly-granular detail.

Benefits:                                                                                                                           

For advertisers:

• Monitor your competitive landscape with detailed, timely and comprehensive information 
• Plan and execute the optimal advertising strategy and tactics 
• Respond fast and effectively to your competitors based on the latest ad spending, occurrence and creative intelligence

For advertising agencies: 

• Develop and implement the best advertising strategy for existing and prospective clients
• Analyze the competition’s media plan (including expenditures, impressions, creative, and their placement) and identify growing categories, markets and ad budgets
• Take your new business efforts to the next level with targeted intelligence for pitches and prospecting

Media Coverage:                                                                                                          

Tracks ad activity across 22 media:

• Television (Network, Spot, Cable, Syndication, Spanish-language, Branded Entertainment) 
• Radio (Network, National Spot, Local) 
• Magazines (Consumer, B-to-B, Local, Sunday, Hispanic) 
• Newspapers (National, Local, Hispanic) 
• Display
  
• Paid Search
  
• Online Video
• Outdoor

Allows data access by:

• Media type
• Media property (website, TV network/station, program type and many more)
• Geography (including regional editions and breakdown by market)
• Ad Size/Length

Features:

• Customizable:  Choose how you view, filter, and download the information
• Browser-based: Get anytime, anywhere access
• Easy: Fast and easy interface and search tool 
• Powerful: Detailed, current and comprehensive databases