DirectHEAT helps medical media sales people protect and grow business by providing easy access to multimedia advertising intelligence on key account opportunities. This intelligence is powered by the industry-standard Kantar Media competitive ad data: Market Opportunity Reporter for journals, Evaliant for websites.

In today’s multimedia healthcare marketplace, media sellers face many challenges: resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

This new service from Kantar Media Professional Health places competitive advertising insights in the hands of media salespeople. Users can view creative units, occurrences and spend for print advertising in healthcare publications as well as online creative units and occurrences, all in an easy-to-use, timely dashboard. Kantar Media customizes access for the specific needs of each subscriber so DirectHEAT automatically delivers alerts, reports, and fast facts. Users review the information they need within their e-mail, and have the ability to dive deeper instantly on the website. 

Key Benefits

• Identify the best sales opportunities quickly: missing advertisers, advertisers spending more with the competition, and breaking new creative (including new online ads, in almost “real-time”) delivered directly to users’ inboxes.
• Sell smarter: get a 360 degree perspective on a particular company or brand’s advertising, with topline DTC and professional spend comparisons, data on both professional websites and journals, activity across all specialties. 
• Sell more efficiently: prepare for sales calls and manage each territory with customized reports on market share and new products and timely, high-quality advertiser intelligence readily available online.

Key Deliverables:

• Single source for print and online ad activity and creative.
• User-definable client and prospect lists, competitive sets and more.
• Customized e-mail alerts and online reports, based on each user’s account list and competitive set.
• Any time, any where access to deeper advertiser insights via the DirectHEAT website.
• Data is searchable by advertiser company, brand, or competitive media property.
• Easy-to-follow graphic overviews of ad activity by company, brand and media property.

The newest addition to Kantar Media Professional Health’s suite of audience measurement, competitive intelligence and behavioral insight services comes with the same commitment to data quality, training and support that healthcare media companies rely on today. 

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In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Providing the most comprehensive coverage and the broadest range of descriptive details, Branded Entertainment Services helps advertising and marketing professionals uncover the value of their competitor's brand portrayal in a show.

Media Coverage

Television

• Network
• Cable
• Spot

Media Details

• Visual display versus verbal mention
• Time duration
• Character interaction with the product
• Plot Integration
• Visibility of the brand
• Exclusivity of the brand
• Audio/visual clips

Features

• TV commercials and brand appearances integrated into one report
• Data integratable with external reports
• Linked to NTI ratings
• Customizable viewing and filtering options

Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements that cleared in regional zones, versus market-wide.

Benefits

• Track local cable activity to stay informed of ground-breaking trends
• Understand how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Boston local cable
• San Francisco local cable

Occurrence level

Allows data access by:

• Date/time
• Cable system
• Network
• Category 
• Advertiser
• Brand
• Number of units

Deliverables

• Monitors 7 days a week, from 5:00 a.m. to 2:00 a.m.
• 10 cable networks per market 
• Speedy data delivery via E-Reports 
• Access to aired creatives

Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute optimal campaigns and new business pitches.

Benefits

• Track and report online display advertising expenditure, occurrence, impression and creative 
• Find which advertisers are breaking new campaigns on the web
• Monitor prospects’ Internet advertising on a daily basis 
• See a complete breakdown of your competitive websites’ advertisers

Media Coverage

• Internet (websites)

Deliverable

• Viewable new advertising activity within 24-48 hours of initial data occurrence
• Email alerts based on your competitive universe
• Exclusive ad network reporting
• 4,000+ Web sites monitored (in the U.S. and Canada)
• All IAB ad sizes, including Flash, broadband video, expandable, rollovers, and pre & interstitials
• 5-year historical database