Understand who you reach with your online advertising

Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.

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Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

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In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 18-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 18-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Providing the most comprehensive coverage and the broadest range of descriptive details, Branded Entertainment Services helps advertising and marketing professionals uncover the value of their competitor's brand portrayal in a show.

Media Coverage

Television

• Network
• Cable
• Spot

Media Details

• Visual display versus verbal mention
• Time duration
• Character interaction with the product
• Plot Integration
• Visibility of the brand
• Exclusivity of the brand
• Audio/visual clips

Features

• TV commercials and brand appearances integrated into one report
• Data integratable with external reports
• Linked to NTI ratings
• Customizable viewing and filtering options

Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements that cleared in regional zones, versus market-wide.

Benefits

• Track local cable activity to stay informed of ground-breaking trends
• Understand how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Boston local cable
• San Francisco local cable

Occurrence level

Allows data access by:

• Date/time
• Cable system
• Network
• Category 
• Advertiser
• Brand
• Number of units

Deliverables

• Monitors 7 days a week, from 5:00 a.m. to 2:00 a.m.
• 10 cable networks per market 
• Speedy data delivery via E-Reports 
• Access to aired creatives

Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute optimal campaigns and new business pitches.

Benefits

• Track and report online display advertising expenditure, occurrence, impression and creative 
• Find which advertisers are breaking new campaigns on the web
• Monitor prospects’ Internet advertising on a daily basis 
• See a complete breakdown of your competitive websites’ advertisers

Media Coverage

• Internet (websites)

Deliverable

• Viewable new advertising activity within 24-48 hours of initial data occurrence
• Email alerts based on your competitive universe
• Exclusive ad network reporting
• 4,000+ Web sites monitored (in the U.S. and Canada)
• All IAB ad sizes, including Flash, broadband video, expandable, rollovers, and pre & interstitials
• 5-year historical database

Broadcast Verification Services (BVS) delivers quick intelligence on when, where and if broadcast television and radio commercials aired as scheduled. Exact confirmation and compliance of media schedules allows you to quickly identify discrepancies for immediate action.   

Benefits                                                                                                                                     

• Receive near real-time confirmation that broadcast television and radio content aired as scheduled across 210 U.S. and Canadian markets.

Media Coverage

• Television (network, cable, spot, Spanish-language network)
• Radio (local)

Deliverables

• Browser-based, compatible with any media management or buying software
• VEIL (Video Encoded Invisible Light), the most advanced and widely-used technology in the marketplace, allows you to monitor any broadcast material -advertising, promos, PSAs, infomercials, programs and VNRs/EPKs
• All digital and HD-ready encoding technology 

Get validation on your strategy. Contact Rich Radzik at 212-991-6113 or [email protected].