Kantar Media Audience Advisor gives media companies, marketers and agencies precise insights into audience viewing behavior that they can trust, so they can optimize their content and their advertising campaigns. It draws on Kantar Media’s deep expertise in Return Path Data (RPD) from digital set-top boxes, enabling second-by-second precision and deep analysis into viewing trends. 

Benefits

• Track audience engagement on a second-by-second level, including commercial viewership 
• Benefit from a managed audience to ensure consistent, accurate data
• Improve results from ad campaigns through segmenting audiences by purchasing behavior and other advanced attributes

Features

• Large database projectable to a national digital TV universe of close to 100 million U.S. households
• Combine our viewing data with purchasing behavior and demographic data from partners including Experian Marketing Services, J.D. Power and Kantar Shopcom
• Ongoing quality initiatives using our RPD lab ensure high data acuity
• Access data through Infosys+, our highly established planning and analytics tool

Deliverables

• Highly customizable reports on audience viewing behavior delivered through our web-based tools
• Create custom audience segmentations by viewing behavior, purchasing behavior, demographics and more
• Deep insights into viewing trends and campaign effectiveness

DirectHEAT helps medical media sales people protect and grow business by providing easy access to multimedia advertising intelligence on key account opportunities. This intelligence is powered by the industry-standard Kantar Media competitive ad data: Market Opportunity Reporter for journals, Evaliant for websites.

In today’s multimedia healthcare marketplace, media sellers face many challenges: resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

This new service from Kantar Media Professional Health places competitive advertising insights in the hands of media salespeople. Users can view creative units, occurrences and spend for print advertising in healthcare publications as well as online creative units and occurrences, all in an easy-to-use, timely dashboard. Kantar Media customizes access for the specific needs of each subscriber so DirectHEAT automatically delivers alerts, reports, and fast facts. Users review the information they need within their e-mail, and have the ability to dive deeper instantly on the website. 

Key Benefits

• Identify the best sales opportunities quickly: missing advertisers, advertisers spending more with the competition, and breaking new creative (including new online ads, in almost “real-time”) delivered directly to users’ inboxes.
• Sell smarter: get a 360 degree perspective on a particular company or brand’s advertising, with topline DTC and professional spend comparisons, data on both professional websites and journals, activity across all specialties. 
• Sell more efficiently: prepare for sales calls and manage each territory with customized reports on market share and new products and timely, high-quality advertiser intelligence readily available online.

Key Deliverables:

• Single source for print and online ad activity and creative.
• User-definable client and prospect lists, competitive sets and more.
• Customized e-mail alerts and online reports, based on each user’s account list and competitive set.
• Any time, any where access to deeper advertiser insights via the DirectHEAT website.
• Data is searchable by advertiser company, brand, or competitive media property.
• Easy-to-follow graphic overviews of ad activity by company, brand and media property.

The newest addition to Kantar Media Professional Health’s suite of audience measurement, competitive intelligence and behavioral insight services comes with the same commitment to data quality, training and support that healthcare media companies rely on today. 

Understand who you reach with your online advertising

Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.

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Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

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To Access DirectHEAT Login Here

In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

SRDS DirectNet is an advanced online solution that delivers comprehensive, integrated tools for sophisticated direct marketing list evaluation and management.

Benefits

• Advanced, multiple search functions to zero-in on your target
• Relevancy-scored keyword or phrase searches using Oracle® Context functionality
• Results link directly to full datacards for easy printing or reporting
• Powerful reporting and output options
• Project management tools

Features

• Over
  60,000 comprehensive listings––identify ideal domestic and
  international list rental opportunities from over 230 convenient
  business and consumer market categories
• Over 1,300 insert media opportunities
• Today’s New Lists HTML e-mail updates

Deliverables

• Annual solutions include online access
• For more information, contact Andrea Cumberbatchat 646.895.8420 or [email protected].

This online and print service provides complete list rental information, including sources, selects, costs and other valuable data to help you refine your list strategy for direct marketing campaigns.

Benefits

• Identify lists with convenient search options
• View and print the data you need
• Identify and connect with list professionals instantly
• Copy information into your documents

Features

• Over 60,000 comprehensive listings––identify ideal domestic and international list rental opportunities from over 230 convenient business and consumer market categories
• Over 1,300 insert media opportunities
• Today’s New Lists HTML e-mail updates

Deliverables

• Annual solutions include online access
• Single-user solutions start as low as $750 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues.

Benefits

• Target effectively through convenient online searches
• View and print the data you need
• Email advertising personnel
• Copy information into your documents
• View state maps and DMA maps

Features

• Over 2,600 comprehensive listings
• Place-Based
  • Airport
  • College Campus/School
  • Convenience Store
  • Hotel
  • Indoor
  • In-Flight
  • In-Store
  • Movie/Theater
  • Shopping Mall
  • Sports/Fitness/Leisure
  • Stadium/Arena/Sports Team
  • Truckside/Truckstop
  • Event Marketing
  • Other Specialized Media
• Traditional Outdoor
  • Aerials/Inflatibles
  • Bus Bench
  • Bus Shelter
  • Digital Media
  • Mobile
  • Outdoor
  • Sampling/Street Teams
  • Taxi
  • Telephone Kiosk
  • Transit
  • Vehicle Wraps

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $447 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides planning information on all broadcast, cable, syndicated and alternative television advertising opportunities and contains valuable market information that helps you evaluate where you want to advertise and find outlets that meet your needs.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact and traffic reports
• View DMA maps
• Consult market profiles
• Link to additional valuable station information
• Email sales, traffic, and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 2,300 detailed listings––identify ideal commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, cable MSOs, syndicators, sales reps and place-based media
• Over 1,200 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on AM/FM commercial radio stations
in metro and non-metro markets.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact reports
• Link to station websites
• Copy information into your documents
• Email sales, traffic and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 9,700 comprehensive listings — identify ideal radio stations easily by metro and non-metro markets
• Over 6,400 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available