DirectHEAT helps medical media sales people protect and grow business by providing easy access to multimedia advertising intelligence on key account opportunities. This intelligence is powered by the industry-standard Kantar Media competitive ad data: Market Opportunity Reporter for journals, Evaliant for websites.

In today’s multimedia healthcare marketplace, media sellers face many challenges: resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

This new service from Kantar Media Professional Health places competitive advertising insights in the hands of media salespeople. Users can view creative units, occurrences and spend for print advertising in healthcare publications as well as online creative units and occurrences, all in an easy-to-use, timely dashboard. Kantar Media customizes access for the specific needs of each subscriber so DirectHEAT automatically delivers alerts, reports, and fast facts. Users review the information they need within their e-mail, and have the ability to dive deeper instantly on the website. 

Key Benefits

• Identify the best sales opportunities quickly: missing advertisers, advertisers spending more with the competition, and breaking new creative (including new online ads, in almost “real-time”) delivered directly to users’ inboxes.
• Sell smarter: get a 360 degree perspective on a particular company or brand’s advertising, with topline DTC and professional spend comparisons, data on both professional websites and journals, activity across all specialties. 
• Sell more efficiently: prepare for sales calls and manage each territory with customized reports on market share and new products and timely, high-quality advertiser intelligence readily available online.

Key Deliverables:

• Single source for print and online ad activity and creative.
• User-definable client and prospect lists, competitive sets and more.
• Customized e-mail alerts and online reports, based on each user’s account list and competitive set.
• Any time, any where access to deeper advertiser insights via the DirectHEAT website.
• Data is searchable by advertiser company, brand, or competitive media property.
• Easy-to-follow graphic overviews of ad activity by company, brand and media property.

The newest addition to Kantar Media Professional Health’s suite of audience measurement, competitive intelligence and behavioral insight services comes with the same commitment to data quality, training and support that healthcare media companies rely on today. 

Right Retailers. Right Weeks. Right Now!

DirectHEAT^TM for Retail Insights makes it easy to “prepare your plan” and “protect your plan” at your strategic retail partners. DirectHEAT for Retail Insights provides the most cost effective and comprehensive coverage of retailer advertising and promotion activity to understand how retailers are driving shopping trips, influencing purchase decisions, and winning key weeks by reaching the consumer in-the-home.

Features & Benefits

• Simplify account planning  
• Win key weeks
• Improve promotional effectiveness
• Align creative messages
• Avoid competitive surprises

Retailer Scope

• National (e.g., Walmart, Target, Kroger, Safeway, Walgreen’s, CVS, etc.)
• Multi-Regional (e.g., Ahold/Stop & Shop, A&P/Pathmark, Delhaize/Food Lion, etc.)
• Regional (e.g., Publix, HEB, Wegman’s, etc.)

Media Summary

•  Retailer advertising across 18 monitored media
  • Television (Network, Spot, Hispanic, Cable, Syndicated)
  • Internet (4000+ Websites)
  • Radio (National Spot, Network, Local Spot)
  • Newspaper (National, Newspapers, Hispanic)
  • Magazine (Consumer, Sunday, Local, Hispanic, B2B)
  • Outdoor (400+ Markets)
• Retailer promotion events distributed in FSI coupon vehicles
• Digital coupons distributed on retailer websites

Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

View Product 

To Access DirectHEAT Login Here

In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG is the nation’s go-to authority on paid campaign advertising, often cited by the national media, and with a long history of news media and academic partnerships. We will work with you to satisfy all your research and study needs.

Benefits

• Validate your research with actual campaign ad data
• Specify your data coding needs
• Make informed forecasting and planning decisions
• Learn who is using TV ads to target your audiences of interest
• Discover new messages and developing trends in real time

Features

• Current and historical ad campaign data
• Same-day ad capture delivered directly to your inbox
• High-resolution creative delivered in multiple video formats
• Summarized reports with up-to-date occurrence and spending data
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

Benefits

• Track all current issue, public policy and tort solicitation messages
• Learn who is using TV ads to target your stakeholders
• Enjoy the strategic advantage of knowing all competing or critical messages
• Determine what drives public and elite opinion
• Adjust your communications strategy in real time, including your ad schedule and message content

Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• Internet ad tracking
• High-resolution creative delivered in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Providing the most comprehensive coverage and the broadest range of descriptive details, Branded Entertainment Services helps advertising and marketing professionals uncover the value of their competitor's brand portrayal in a show.

Media Coverage

Television

• Network
• Cable
• Spot

Media Details

• Visual display versus verbal mention
• Time duration
• Character interaction with the product
• Plot Integration
• Visibility of the brand
• Exclusivity of the brand
• Audio/visual clips

Features

• TV commercials and brand appearances integrated into one report
• Data integratable with external reports
• Linked to NTI ratings
• Customizable viewing and filtering options