Kantar Media Audience Advisor gives media companies, marketers and agencies precise insights into audience viewing behavior that they can trust, so they can optimize their content and their advertising campaigns. It draws on Kantar Media’s deep expertise in Return Path Data (RPD) from digital set-top boxes, enabling second-by-second precision and deep analysis into viewing trends. 

Benefits

• Track audience engagement on a second-by-second level, including commercial viewership 
• Benefit from a managed audience to ensure consistent, accurate data
• Improve results from ad campaigns through segmenting audiences by purchasing behavior and other advanced attributes

Features

• Large database projectable to a national digital TV universe of close to 100 million U.S. households
• Combine our viewing data with purchasing behavior and demographic data from partners including Experian Marketing Services, J.D. Power and Kantar Shopcom
• Ongoing quality initiatives using our RPD lab ensure high data acuity
• Access data through Infosys+, our highly established planning and analytics tool

Deliverables

• Highly customizable reports on audience viewing behavior delivered through our web-based tools
• Create custom audience segmentations by viewing behavior, purchasing behavior, demographics and more
• Deep insights into viewing trends and campaign effectiveness

Right Retailers. Right Weeks. Right Now!

DirectHEAT^TM for Retail Insights makes it easy to “prepare your plan” and “protect your plan” at your strategic retail partners. DirectHEAT for Retail Insights provides the most cost effective and comprehensive coverage of retailer advertising and promotion activity to understand how retailers are driving shopping trips, influencing purchase decisions, and winning key weeks by reaching the consumer in-the-home.

Features & Benefits

• Simplify account planning  
• Win key weeks
• Improve promotional effectiveness
• Align creative messages
• Avoid competitive surprises

Retailer Scope

• National (e.g., Walmart, Target, Kroger, Safeway, Walgreen’s, CVS, etc.)
• Multi-Regional (e.g., Ahold/Stop & Shop, A&P/Pathmark, Delhaize/Food Lion, etc.)
• Regional (e.g., Publix, HEB, Wegman’s, etc.)

Media Summary

•  Retailer advertising across 18 monitored media
  • Television (Network, Spot, Hispanic, Cable, Syndicated)
  • Internet (4000+ Websites)
  • Radio (National Spot, Network, Local Spot)
  • Newspaper (National, Newspapers, Hispanic)
  • Magazine (Consumer, Sunday, Local, Hispanic, B2B)
  • Outdoor (400+ Markets)
• Retailer promotion events distributed in FSI coupon vehicles
• Digital coupons distributed on retailer websites

Understand who you reach with your online advertising

Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.

View Product 

Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

View Product 

This online and print service provides complete list rental information, including sources, selects, costs and other valuable data to help you refine your list strategy for direct marketing campaigns.

Benefits

• Identify lists with convenient search options
• View and print the data you need
• Identify and connect with list professionals instantly
• Copy information into your documents

Features

• Over 60,000 comprehensive listings––identify ideal domestic and international list rental opportunities from over 230 convenient business and consumer market categories
• Over 1,300 insert media opportunities
• Today’s New Lists HTML e-mail updates

Deliverables

• Annual solutions include online access
• Single-user solutions start as low as $750 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues.

Benefits

• Target effectively through convenient online searches
• View and print the data you need
• Email advertising personnel
• Copy information into your documents
• View state maps and DMA maps

Features

• Over 2,600 comprehensive listings
• Place-Based
  • Airport
  • College Campus/School
  • Convenience Store
  • Hotel
  • Indoor
  • In-Flight
  • In-Store
  • Movie/Theater
  • Shopping Mall
  • Sports/Fitness/Leisure
  • Stadium/Arena/Sports Team
  • Truckside/Truckstop
  • Event Marketing
  • Other Specialized Media
• Traditional Outdoor
  • Aerials/Inflatibles
  • Bus Bench
  • Bus Shelter
  • Digital Media
  • Mobile
  • Outdoor
  • Sampling/Street Teams
  • Taxi
  • Telephone Kiosk
  • Transit
  • Vehicle Wraps

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $447 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides planning information on all broadcast, cable, syndicated and alternative television advertising opportunities and contains valuable market information that helps you evaluate where you want to advertise and find outlets that meet your needs.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact and traffic reports
• View DMA maps
• Consult market profiles
• Link to additional valuable station information
• Email sales, traffic, and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 2,300 detailed listings––identify ideal commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, cable MSOs, syndicators, sales reps and place-based media
• Over 1,200 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on AM/FM commercial radio stations
in metro and non-metro markets.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact reports
• Link to station websites
• Copy information into your documents
• Email sales, traffic and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 9,700 comprehensive listings — identify ideal radio stations easily by metro and non-metro markets
• Over 6,400 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data