Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

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This online and print service provides complete list rental information, including sources, selects, costs and other valuable data to help you refine your list strategy for direct marketing campaigns.

Benefits

• Identify lists with convenient search options
• View and print the data you need
• Identify and connect with list professionals instantly
• Copy information into your documents

Features

• Over 60,000 comprehensive listings––identify ideal domestic and international list rental opportunities from over 230 convenient business and consumer market categories
• Over 1,300 insert media opportunities
• Today’s New Lists HTML e-mail updates

Deliverables

• Annual solutions include online access
• Single-user solutions start as low as $750 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues.

Benefits

• Target effectively through convenient online searches
• View and print the data you need
• Email advertising personnel
• Copy information into your documents
• View state maps and DMA maps

Features

• Over 2,600 comprehensive listings
• Place-Based
  • Airport
  • College Campus/School
  • Convenience Store
  • Hotel
  • Indoor
  • In-Flight
  • In-Store
  • Movie/Theater
  • Shopping Mall
  • Sports/Fitness/Leisure
  • Stadium/Arena/Sports Team
  • Truckside/Truckstop
  • Event Marketing
  • Other Specialized Media
• Traditional Outdoor
  • Aerials/Inflatibles
  • Bus Bench
  • Bus Shelter
  • Digital Media
  • Mobile
  • Outdoor
  • Sampling/Street Teams
  • Taxi
  • Telephone Kiosk
  • Transit
  • Vehicle Wraps

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $447 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides planning information on all broadcast, cable, syndicated and alternative television advertising opportunities and contains valuable market information that helps you evaluate where you want to advertise and find outlets that meet your needs.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact and traffic reports
• View DMA maps
• Consult market profiles
• Link to additional valuable station information
• Email sales, traffic, and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 2,300 detailed listings––identify ideal commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, cable MSOs, syndicators, sales reps and place-based media
• Over 1,200 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

This service provides complete planning information on AM/FM commercial radio stations
in metro and non-metro markets.

Benefits

• Target effectively through convenient online searches
• Sort results the way you want
• View and print the data you need
• Create contact reports
• Link to station websites
• Copy information into your documents
• Email sales, traffic and promotions personnel
• Market analysis—150+ ways to evaluate markets and select and allocate dollars

Features

• Over 9,700 comprehensive listings — identify ideal radio stations easily by metro and non-metro markets
• Over 6,400 updates every year, incorporated continuously online

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $699 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

Benefits

• Track all current issue, public policy and tort solicitation messages
• Learn who is using TV ads to target your stakeholders
• Enjoy the strategic advantage of knowing all competing or critical messages
• Determine what drives public and elite opinion
• Adjust your communications strategy in real time, including your ad schedule and message content

Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• Internet ad tracking
• High-resolution creative delivered in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files