Understand how your marketing strategy stacks up against the competition and get the information you need to fight back fast and effectively. Get a 360° perspective:

• Track competitive advertising messaging and tactics across traditional, social and digital media
• Analyze TV and Web audience behaviors to measure whether your marketing campaign is engaging consumers and negotiate the best prices for future placements
• Measure the impact of on and offline marketing in consumers' research and purchase behavior
• Analyze online channel effectiveness across competitor, proprietary and partner sites
• Access site, search and referral analytics for the top 1 million U.S. websites in a single interface
• Monitor your competition's coupon and promotional strategies for new product launches
• Understand the "word of mouth" about your category, brand, new product launch and competitors
• Optimize your media planning and buying with the leading search engine for media opportunities, rates and contact data
• Analyze audience demographics by market, behavior and lifestyle

Knowledge is your business and your clients rely on your insights. Kantar Media brings you the intelligence to develop and implement the best strategies for existing and prospective clients:

• Monitor advertising occurrences, investments and creatives across 20 media
• Develop the most cost-efficient media planning and buying strategies
• Measure brand awareness and online campaigns' effectiveness
• Access cutting-edge TV audience measurement such as non-linear viewing, video-on-demand (VOD) and interactive (iTV) services
• Monitor and measure "word of mouth" about your clients
• Optimize your media planning and buying with the leading search engine for media opportunities, rates and contact data
• Analyze audience demographics by market, behavior and lifestyle

You want to increase your sales of advertising inventory and optimize your content strategies. Kantar Media can show advertisers' allocation of media dollars, your property's share of the media mix, and audience engagement with advertising and programming:

• Uncover new sales leads daily, such as brands advertising with others but not with you
• Analyze TV and Web site audience behavior to evaluate the success of your content and develop future programming
• Spot new advertising activity by media, market, category and brand/product
• Pitch your property in the best way by analyzing a prospect's entire advertising strategy, from creative messaging to media mix.
• Showcase your multi-channel advertising opportunities to media planners and buyers

• Complete healthcare market intelligence for Ad Agencies, Pharma/Medical Marketers and Media Organizations, including multi-media audience measurement, competitive spend & ad tracking
• Analyze healthcare industry decision makers' entire information inventory (OTC and DTC) —from prescription pads and detailing to print publications, web sites and more.
• Drill deep into the behavior of your target demographic, including:
  • Multimedia consumption patterns, demographic and health-related data.
  • Values, attitudes and lifestyle with detailed probing about key healthcare-related topics, such as awareness, advertising, credibility, treatment effectiveness, trust, availability, cost and quality of service.
• Pitch your property in the best way by analyzing a prospect's entire advertising strategy, from creative messaging to media mix.

National trade associations, foundations, Fortune 100 companies, national media organizations, academia and hundreds of national, state and local political campaigns use our customized media research services to better manage their media strategy:

• Ad alerts within 8-12 hours
• Story boards
• Video retrieval
• Detailed analytical reports

Corporate PR departments and agencies are under more pressure than ever to demonstrate the contribution of their activities toward business results. Bridging traditional and social media such as blogs and social networks, Kantar Media can help you measure results and identify the people, trends and issues impacting your business - at the speed of the market:

• Identify influential bloggers and social media sites
• Qualitative and quantitative measure of how effectively your message is being picked up in traditional and social media
• Near real-time news monitoring for crisis management

• Measure the media habits and purchase behavior of people involved in technology-related purchasing decisions and usage.
• Our studies provides a single source database for client targeting, segmentation, profiling, market and sizing.
• Get a solid handle on brand intelligence and future purchasing potential in the technology marketplace.