Continuously Updated Reach and Frequency Measurement Enables In-Campaign Optimization and Post-Campaign Assessme
Boston MA, – ( Marketwire - February 28, 2011) - Compete, a Kantar Media company, today announced Compete Ad R/F™, a new advertising measurement offering that supplies continuously updated reach and frequency measurements that answer the critical question for advertisers: is my advertising working? Advertisers and agencies use Compete Ad R/F data to optimize campaigns in progress and/or for thorough post-campaign assessment to improve future performance. An advertiser or agency can, for example, dynamically shift investment to publishers that Ad R/F confirms are more effectively reaching a targeted audience or they can reshape insertion orders to refine online ad flighting and/or ad exposure frequency.