User Visits to Top Retailer Sites Quickly Return to Pre-Holiday Levels; Bing.com Traffic Reached Its All-Time High, Has Doubled Since January 2010
Boston MA, – ( Marketwire - February 28, 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for January 2011. Compete's data clearly shows that traffic to top online retail sites decreased significantly in January, including Walmart.com (-32.64 percent), Target.com (-32.15 percent), Bestbuy.com (-36.55 percent) and Amazon.com (-15.29 percent). While these declines in unique visitors (UV) are significant when compared to December, they actually mark a return to pre-holiday levels for most sites, reflecting a seasonality that online retailers -- as well as all online brands -- can consult for future online media planning and strategy.