Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse engineer their competitors’ online performance to optimize their own online marketing, sales, service and loyalty programs.
Benefits
- Benchmark online marketing and effectiveness: Use OCE to benchmark your website effectiveness versus direct rivals with industry and customer-specific KPIs.
- Identify new customer acquisition opportunities: OCE can help marketers identify opportunities across search, display advertising and referral sources for finding new customers.
- Optimize your website performance: Discover opportunities for enhancing customer acquisition or retention from your competitors.
Features
- Market Share: Track online market share for prospects and customers across your top competitors and product categories.
- Traffic Source: Reverse engineer competitors' online media, search and lead generation strategies to drive consumer traffic to your websites.
- Engage and Convert: Identify opportunities to improve website engagement and conversion metrics based on best practices, direct rivals and online leaders.
- Customer Loyalty: Increase customer loyalty by identifying characteristics of competitive consideration and build strategies to reduce churn.
Deliverables
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Executive-level Readout (ERO): A comprehensive quarterly review of key metrics with a deep focus on ROI suitable for executive and boardroom presentations.
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Dashboards: OCE is delivered as a monthly dashboard that provides timely and actionable information to integrate into your business optimization processes.