Traditional syndicated research provides a high-level overview of an industry or sector, but often leaves specific marketing questions unanswered. Compete POV provides marketers with the ability to explore their unique and specific issues on consumer web behavior.
Benefits
- Customized to fit your needs: Compete POV is created to match your specific business issue in a way that syndicated research cannot.
- Deep-dive analysis: A Compete POV Study provides clients with a detailed analysis down to micro-segments of consumer actions and behaviors.
- Get the total picture of the consumer: Combine behavioral, attitudinal and third-party data to create a complete picture of the consumer behavior.
Features
- Combine behavioral and attitudinal data: Compete is unique in the marketplace for our ability to both monitor the clickstream of our panel and survey those same participants.
- Add historical, third party or your own data: Compete can also combine historical clickstream data from our enormous database to provide context and historical trend information.
Deliverables
- Delivered with industry expertise: Compete POV is designed and delivered by industry experts and customized to deliver industry-specific key performance indicators and metrics.