Advanced edition of “Academic Suite” from Kantar Media will provide most comprehensive view available of advertising expenditure data for use in marketing research projects
New York, NY, April 27 - Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching an enhanced version of its leading advertising intelligence service for educational institutions.
The new service, Academic Suite, enables students and professors to access media rate cards for 120,000 media properties and advertising expenditure data for 18 types of media, providing a 360 degree view of the advertising planning process for marketing research projects.
The new advanced edition is the result of collaboration and shared resources between Kantar Media’s SRDS, the leading search engine for media opportunities, rates and contact data, and Kantar Media Intelligence, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. The Academic Suite now offers two levels of detail – advanced or basic -- with information drawn from both SRDS and Kantar Media Intelligence.
The advanced version of Academic Suite offers two platforms - Ad$pender™ - a fast, top-level summary of the multimedia advertising marketplace - and SRDS online service, which provides standard information on U.S. media properties and ad opportunities. This new version also provides users with data on out-of-home and interactive advertising sources, as well as tablet app advertising sources. The enhanced source makes it possible to filter demographic and lifestyle traits enabling local market audience analysis, to gain insights into online behavioral data, and to analyze how much advertisers are spending on ads. Users can also customize data by media, market, company brand and category.
The basic edition offers a custom advertising expenditure report for 18 media types, and SRDS rates, contacts, and profiles for business, consumer, newspaper, radio, and TV media.
Kantar Media’s Academic Suite gives students and professors access to the same advertising research tools and information used by marketers, media buyers and advertising agencies.
Academic Suite covers network, cable, spot, Spanish-language network and syndicated television; network, national, spot and local radio; consumer, B2B, local, Sunday and Spanish-language magazines, national, local and Spanish-language newspapers, as well as internet and outdoor media. The service features more than 10,000 websites and integrated website audience metrics, and has built-in IP access and browser-based capabilities. And, Academic Suite provides up-to-date data that allows for accurate advertising measurement such as Total Ratings Points, Cost Per Rating Point and Cost Per Thousand, as well as granular information for drilling down to DMA, state or zip code level.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com