Kantar Media’s Academic Suite is the source for advertising intelligence that provides your students with a 360º view for their marketing research projects. Kantar Media’s Intelligence & SRDS have joined to create a new Academic package that combines our crafted expertise in educational needs.
Basic Edition
- SRDS Access – Universal online access to profiles, contacts, and rates for thousands of media properties including business, consumer, news paper, radio, and TV media
- Intelligence’s Ad $ Summary – Custom advertising expenditure report for 18 media in a PDF
Advanced Edition
Basic Edition Plus…
- SRDS Local Market Audience Analyst - Online service featuring data on 200+ Experian© SimmonsSM lifestyles and industry-standard Nielsen Claritas PRIZM segments
- Intelligence’s Ad$pender™ - A fast, top-level summary of the multi-media advertising marketplace
- SRDS Out-of-home and digital media
Benefits for Professors and Students
- Latest Advertising Data – Fast and reliable data that allows for accurate advertising measurements such as Total Rating Points, Cost Per Rating Point, Cost Per Thousand, and more
- Granular Information – Drill down data by DMA, state, or zip code to reach your optimal target market
- Easy-to-use Platforms – Easily download, print, generate reports, and populate spreadsheets and flowchart programs
- One-stop Service – No need to shop around for different programs, the Academics Suite has everything your students need to develop a marketing plan individual students and classrooms
Features
- 10,000+ Websites listed
- Built-in IP Access and Browser-based capabilities
- SRDS Tablet Media Library – 300+ apps that accept ads
- Integrated Website Audience Metrics including website analytics and online behavioral data (by Compete, Nielsen NetView, and Google’s DoubleClick Ad Planner)