Data Show What It May Take for Tablets to Go Mainstream
Boston MA, – (Marketwire - April 13, 2011) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for monthly charges, a little less than half of consumers indicated that they are not turned off by spending $15 or more on data plans. Many consumers do, however, have sticker shock when it comes to device cost, with 55 percent of smartphone owners and 70 percent of cell phone owners saying that they won't spend more than $300 for the must-have gadget. Seven percent each of smartphone and cell phone owners would only consider a tablet if it's free, while almost a quarter of prospective tablet buyers say they'd plan to connect their tablets solely via wi-fi (free) rather than Mobile Broadband data (via a paid plan).