Market-Leading Digital Insights Will Help European Brands Measure and Improve Online Effectiveness
LONDON- (Jun 30, 2011) - Kantar Media today announced the European launch of Compete, expanding its digital intelligence offering with the introduction of the industry's most comprehensive online behavioural data and insights. Established in the US in 2000, Compete delivers digital intelligence that helps the world's top brands improve their marketing based on a deep understanding of consumers' behaviour online.
"Compete is one of the most respected sources for digital insights for advertisers and marketers," said Andy Sims, Global Director of Advertising, Skype. "It balances granular online data with meaningful insights that drive marketing decisions."
Using an unparalleled combination of online behavioural and attitudinal insights, Compete will now provide European marketers with the data they need to ensure messages are delivered in the correct digital environments, boost brand awareness and improve sales. The roll out of Compete further cements Kantar Media's global leadership position in multimedia analysis and insights.
Compete's European team will be based in London and will initially focus on serving UK clients in the Retail & FMCG, Technology, Entertainment, Telecom and Travel sectors, as well as leading media companies and advertising agencies. Clients in France will be able to access Compete's services later in 2011. Other markets will follow.
Compete's products cover the entire digital marketing spectrum, including solutions for audience insight, media planning, competitive intelligence, path-to-purchase tracking, marketing and online channel effectiveness.
"It is critical that we provide an evolving mix of digital insights and services in all the markets in which our clients operate," said Jean-Michel Portier, CEO, Kantar Media. "We're committed to establishing the same recognition for excellence among brands, agencies and media properties in Europe that Compete already has in the US."
"We are extremely excited to build on our success in the US, and offer European companies access to our comprehensive digital insights," said Scott Ernst, President of Compete.
To learn more about Kantar Media's Compete services in Europe, please contact Jeremy Radcliffe at [email protected] or visit www.kantarmedia.compete.com.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services. Kantar Media expertise includes audience measurement, advertising expenditure, media evaluation, single source market research, online analytics and social media listening. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.
For further information please contact:
Helen Cooke
020 7656 5442
Helen Brockett
PR Consultant
Eureka Communications