July 29, 2012 at 10:45 AM ET on CNN's State of the Union with Candy Crowley
Ken Goldstein, Ron Brownstein, & Michael Scherer analyze the ads of the 2012 presidential campaign cycle.
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This presidential campaign is very much about the competition. The Obama campaign, Ken explains, is trying to define Mitt Romney before Mitt Romney has a chance to define himself.
By the end of this campaign, over $3 billion will have been spent on spot local television ads--$3.7 billion when you add in national cable buys, most of which will be negative.