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    The Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of buy, spend, and content analysis for political, public affairs and issue advocacy advertising.

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    • Kantar Media Launches Exclusive Look at the Record Volume of Advertising Behind Washington’s Newest Lawmakers

      “Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving their first

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    • Secret of the Obama Victory? Rerun Watchers, for One Thing

      By Jim Rutenberg, New York Times, November 12, 2012

      It was called “the Optimizer,” and, strategists for President Obama say it is how he beat a better-financed

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    • 73,000 Political Ads Test Even a City of Excess

      By Jeremy W. Peters, New York Times, October 15, 2012

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    • Spanish-language Election Ad Spending 8 Times Higher in 2012 Than 2008

      October 2, 2012 on PBS Newshour

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    • Democrats' Ads May Make Punching Bag of Paul Ryan

      Romney's VP Choice Unlikely to Change Presidential Ad Landscape All That Much

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    • Toothpaste vs. Candidates: Why the Mad Men Approach Doesn't Work in Politics

      A 49% Market Share Is Great for One; It's a Disaster for the Other

      By Elizabeth Wilner, AdAge, 

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    • The Biggest Night in $1.3B Presidential Ad Race? Eagles vs. Saints on ESPN

      Mark Your Calendars for These Key Moments on the March to Nov. 6

      By Elizabeth Wilner, AdAge, August 2, 2012

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    • Negative Campaign Ads in 2012

      July 31, 2012 at 8:30 AM ET on C-SPAN's Washington Journal

      During Tuesday morning's C-SPAN interview, Ken Goldstein reported that there are almost no

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    • Nasty Campaign Ads Flood Your TV

      July 29, 2012 at 10:45 AM ET on CNN's State of the Union with Candy Crowley

      Ken Goldstein, Ron Brownstein, & Michael Scherer analyze the ads of the 2012

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    • Almost All Presidential Ads on the Air Are Negative

      July 18, 2012 6:40 PM (CBS Evening News)
      By Dean Reynolds

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    • Latest Press

    • Kantar Media Launches Exclusive Look at the Record Volume of Advertising Behind...

      “Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving...

       
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