Initial assessment by ProMotion PLUS Digital 2.0 shows estimated expenditures growth for key categories of web-based coupons in Q1 2013
Minneapolis, MN June 27, 2013 - Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching a new tool to measure brands’ estimated expenditures on website-based coupons.
ProMotion PLUS Digital 2.0 delivers website coupon insights, across both print at home and digital paperless coupons. It was designed in cooperation with a digital client advisory board comprised of leading Consumer Packaged Goods (CPG) manufacturers. Digital 2.0 builds upon a foundation of Kantar Media’s existing digital coupon auditing service by adding new measures and capabilities such as estimated expenditures and website traffic metrics.
An initial assessment by ProMotion Plus Digital 2.0 of one key category, Coffee, showed an estimated increase of 1089% in expenditure on website-based coupons during Q1 2013, for a total of $3.9MM. Additionally, the Vitamins category increased estimated expenditures during the same time frame by 46%. Within the Vitamins category, 32 brands spent more than $7.4 MM, with the top four brands comprising 54 percent or $4.0 MM of that expenditure.
*Based on websites monitored by Kantar Media
SOURCE: Kantar Media
ProMotion PLUS Digital 2.0, which delivers website coupon insights across both print at home and digital paperless coupons, was designed in cooperation with a digital client advisory board comprised of leading Consumer Packaged Goods (CPG) manufacturers. Digital 2.0 builds upon a foundation of Kantar Media’s existing digital coupon auditing service by adding new measures and capabilities such as estimated expenditures and website traffic metrics.
“The ability to measure the amount companies are spending on digital coupons levels the playing field for manufacturers and enables them to compare return on investment for their key brands – as well as understand the competitive nature of website based coupons and investment levels,” said Darcy Douglas, Director, Account Solutions at Kantar Media.
“Manufacturers need better measurement of their digital promotions – gaining faster insights on a specific offer on a specific website while also being smarter at evaluating competitive trends and tactics,” continued Douglas. “Enhancing a deeper understanding of both website coupons that are printed at home or loaded to loyalty cards supports the goals of manufacturers, who are increasingly focused on the impact of these offers.”
To learn more about Digital 2.0, contact Kantar Media by email at [email protected] or by phone at (952) 925-5272.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and social media monitoring. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.
For further information, please visit us at www.kantarmedia.com
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