Press
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Marx Coupon Ticker
FSI Coupons Dropped YE 2012 VS YE 2011:
274 billionChange vs. 2011:
+0.8%For more information please read the Year End 2012 FSI Distribution Trends press release.
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- Know your competitor’s scale and size of their digital promotion events each week
- Quantify digital campaign effective, and determine which digital coupon websites are most active based on insights gathered
- Quantify the size and impact of your digital coupons and competitive digital coupons by comparing them to your own
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Free Standing Insert Trends
Previous annual trends available upon request.
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Press
Marx, a Kantar Media solution, is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for digital and census-level Free Standing Insert (FSI) coupon tracking.
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Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased 130 Percent in Q1 2013
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Jump in Retailer Promotions Helps Drive Free Standing Insert (FSI) Coupon Activity to a 3.3 Percent Increase During the First Half of 2013
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New Tool For Measurement of Website Based Coupon Expenditures Introduced By Kantar Media
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Kantar Media Reports Digital Coupon Events on Leading Websites Increased 28 Percent in Q1 2013
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Kantar Media Reports Digital Coupons on Retailer Websites Increased 50 Percent in 2012
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Kantar Media Reports Digital Coupon Events on Leading Websites Increased 46 Percent in 2012
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Kantar Media Reports Free Standing Insert (FSI) Coupon Use For New CPG Product Introductions Grew 23% in 2012
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Infographic: Digital Coupon Use Up 30.5%
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Kantar Media Reports Digital Coupon Events on Leading Websites Increased 30.5 Percent in the first Nine Months of 2012
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Kantar Media Reports Digital Coupon Events on Leading Websites Increased 24.3 Percent in the First Six Months of 2012
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View the Marx Halloween Season Insights for information on Retailer and Digital promotion - you might be surprised!
Digital Insights Series delivers insights into the digital promotion landscape by providing key examples and highlighting the benefits of the Marx Digital ProMotion Reports.
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Latest Press
Kantar Media Reports Website Coupon Expenditures on Leading Websites Increased...
MINNEAPOLIS, MN, August 1, 2013 –Estimated expenditures for website coupons reached $835 million...
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Marx In The News
It’s been a tough rebound for the Retail industry post-recession, but it’s finally picking up speed. Department store ad spend is on the rise. Couponing is growing. And Retail is now the largest U.S. ad spending category, up 3% over the previous year. Get a complimentary copy of Ad Age's latest Trend Report, Retail Marketing.
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