Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an efficient way to append custom segmentations and get more specific data to guide your brand or campaign.
A recontact study is appended back to the core MARS study so all media planning and behavior information in the MARS OTC/DTC dataset can be brought into your analysis.