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    • Submit 2014 Rates Now

    • With a new media planning cycle fast approaching, we look forward to working with you to deliver 2014 rates to healthcare media buyers through MARS Medical Online. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.

      Click here for more information.

       

    • 2013 Sources & Interactions Study Available

    • Kantar Media's Sources & Interactions Studies offer a detailed examination of healthcare professionals' online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.

      The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 21 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences.

      Contact the Client Service team at [email protected] or 609.987.5579 for more information.

    • Visit our New Healthcare Blog

    • Kantar Media Healthcare Insights

      You'll find:

      • Media usage of consumers and healthcare professionals
      • Attitudinal and behavioral findings about brands and media
      • Multimedia audience measurement data and ad intelligence
      • Comments on related industry news
      • White papers, infographics and more

       

      Click here to visit the blog.

  • Products

    Healthcare

    Client Login

    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    • Consumer: MARS OTC/DTC Study
      Kantar Media Consumer Healthcare Research provides marketers, ad agencies and the media with consumption information for both traditional and new media; detailed information on ailment conditions (...

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    • Consumer: MARS Online Behavior Study
      Over 82 million Americans went online to research health and wellness information in the last 30 days.  The MARS Online Behavior study can help you make better decisions when incorporating...

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    • Consumer: MARS Re-Contact and Segmentation Studies
      Did you know that you can get client-driven specific information linked back to all the great data points in MARS?  Beyond our annual syndicated studies, our team works directly with ad...

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    • Professional: Sources & Interactions™
      A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps...

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    • Professional: Print Audience Measurement
      For over 35 years, our syndicated and custom readership methodologies have been the common currency for evaluating medical journal readership among healthcare professionals. By better understanding...

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    • Professional: Non-Journal Media Study
      Fine tune your media mix with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads,...

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    • Professional: Competitive Print Advertising Intelligence
      Which companies and brands are advertising? What journals are they using? What’s your share? Track competitive advertising and view ad images for print campaigns. Kantar Media sets the standard for...

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    • Professional: Competitive Online Advertising Intelligence
      Evaliant for Healthcare combines Kantar Media's market-leading technology for digital ad tracking with our professional health market expertise to target the advertisers, products and websites of...

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    • Professional: Better Advertiser Intelligence for Medical Media Salespeople with DirectHEAT
      DirectHEAT helps medical media sales people protect and grow business by providing easy access to multimedia advertising intelligence on key account opportunities. This intelligence is powered by...

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    Professional Markets Served

    Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary

    • Latest Press

    • Insured Americans Generally Consider Themselves Healthier Than Non-Insured; Are...

      Kantar Media MARS 2013 OTC/DTC Study shows Americans with insurance also tend to be more...

       
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    • In the News

    • Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry

       
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    • Contact Us

    • For more information on Kantar Media healthcare solutions:
      MARS Consumer Health: (212) 991-6008
      Professional Health: (609) 987-5579

      Contact Us