A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. Sources & Interactions 2010 was designed to help manufacturers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight into where their offerings fit into physicians (and other healthcare professionals’) information inventory.
A Kantar Media study of physician touchpoints with pharma and professional media
- Annual study of over 3,000 physicians across 20 specialties, exploring their media preferences and habits
- 39 sources of information studied
- Where do physicians in various specialties turn for professional information?
- Which tactics reach your target audience, how often, and how important are they as sources of professional information?
- How do you target valuable, difficult-to-reach physicians?
- Which tools do physicians use most for common tasks like referencing drug data, reading articles, or completing CME credits?
- How many physicians are using smartphones, and which ones are they using for professional purposes?
- How often do physicians use the Internet for professional purposes — and what do they do when they’re online?
- What are physicians’ perceptions of e-detailing presentations from manufacturers?
Deliverables
- Executive Summary
- Data tables, for any or all specialties
- Dashboard with interactive visualization of data
- Channel planner for optimizing promotional spend
- Can be customized to meet your specific needs