Fine tune your media mix with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads, patient record forms, mailers, and other media targeted to physicians and other healthcare professionals.
Benefits
- Understand audience size and exposure potential for a wide range of non-journal media
- Use standardized metrics to compare one advertising/promotional option to another
- Gain insight on new media such as mobile, satellite radio, social networking sites, etc.
Features
- Data are available across most med/surg specialties, and for the pharmacy and NP/PA markets
- Measured media include
- Multi-sponsored media with wide distribution/exposure potential
- Emerging digital media that offer marketers promotional investment opportunities, including non-traditional (i.e. not “advertising, per se) opportunities
- Key metrics available for all studied media are
- Reach (% of market using or exposed)
- Frequency of Use (estimated annual uses/exposures).
- Certain media that lend themselves to more detailed exposure calculations may have additional data available
Deliverables
- Charts and graphs
- Data tables
- Within the MARS Medical analysis and scheduling software