Which companies and brands are advertising? What journals are they using? What’s your share? Track competitive advertising and view ad images for print campaigns. Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena.
Print ad spend
- Journal Ad Review (JAR) data has defined the size and activity levels of the professional healthcare journal advertising market for decades.
- Understand the competitive environment and your share within it
- Documents $, pages and insertions within specialty
- Data reported by company, product, drug class, and audience (journal group)
- Nearly 700 publications monitored each month
Print ad images
- JARScan is a searchable online database of full-color ad images, including pharmaceutical and device ads from across most healthcare markets.
- See ads exactly as they appear in journals, to evaluate creative and better understand brand messaging
- Get alerts on brand new creative, or search the historical archive, with many product campaign going back to 1995
- Search creative by product name, company, classification, description, date ad first appeared
Deliverables
- Market Opportunity Reporter (MORe), an easy-to-use online reporting tool for publishers and marketers that shows share by both $ and pages; annual subscription
- Short term and annual subscriptions to JARScan ad image database
- Ad hoc service bureau runs for smaller projects
- Within MARS Medical Audit module