This next-generation, online-only consumer market research service from SRDS and Claritas delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.
Benefits
- Quickly learn about new markets—data are availablefor all 210 DMAs and 3,000+ U.S. counties
- Better understand target audiences, their behaviors, and lifestyles—view data on 200+ Experian®SimmonsSM lifestyles and industry-standard Nielsen Claritas PRIZM segments
- Access detailed reports and maps—interactive maps give you a new perspective on your target markets
Features
- Explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties
- Explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential
- Explore by demographic variable, gaining market-by-market insight into where to find your key audiences
- Explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences
Deliverables
- Annual solutions include online access for one year
- Single-user solutions start as low as $725 (plus applicable tax)
- Multi-user and IP-authenticated solutions are available