Products

    • Get Smarter About Digital Networks & Tech

    • Kantar Media SRDS has launched the industry's first objective database of over 150 Digital Networks & Ad Tech companies for third-party digital media buying. Take the guesswork out of identifying and evaluating networks, DSPs and other ad tech companies. 

      Quickly prepare informed points-of-view on new networks and companies with over 150 curated profiles by our digital experts. Each profile includes 30-80 standardized data points about targeting, site selection, platforms, formats, rates, and contacts, making it easy to compare vendors as they add new capabilities. Many ad profiles feature site transparency data, including the ability to explore sites where they've served ads.

      Click here to learn more

  • Products

    For over 90 years, Kantar Media SRDS has responded to the changing needs of media professionals. We collect, organize and deliver the essential advertising data media buyers need to connect with media sellers and make their planning more efficient and effective.

    • SRDS Consumer Media Advertising Source™
      This service provides comprehensive, multi-platform planning information on consumer media. Combining SRDS expertise in collecting, standardizing, categorizing and giving perspective on media...
    • Academic Suite
      Kantar Media’s Academic Suite is the source for advertising intelligence that provides your students with a 360º view for their marketing research projects. Kantar Media’s Intelligence & SRDS...
    • SRDS Business Media Advertising Source™
      This service provides comprehensive, multi-platform planning information on domestic and healthcare trade media.
    • SRDS Local Market Audience Analyst™
      This next-generation, online-only consumer market research service from SRDS and Claritas delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer...
    • Newspaper Advertising Source®
      This service provides complete planning information on daily papers, newspaper groups, ethnic newspapers, religious newspapers, college newspapers, comics and newspaper-distributed magazines....
    • SRDS Radio Advertising Source™
      This service provides complete planning information on AM/FM commercial radio stationsin metro and non-metro markets. Benefits
    • SRDS TV & Cable Source®
      This service provides planning information on all broadcast, cable, syndicated and alternative television advertising opportunities and contains valuable market information that helps you evaluate...
    • SRDS Out-of-Home Advertising Source™
      This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain...
    • SRDS Direct Marketing List Source®
      This online and print service provides complete list rental information, including sources, selects, costs and other valuable data to help you refine your list strategy for direct marketing...
    • SRDS DirectNet®
      SRDS DirectNet is an advanced online solution that delivers comprehensive, integrated tools for sophisticated direct marketing list evaluation and management. Benefits
    • Latest Press

    • Kantar Media Brings More Transparency to the Digital Network & Ad Tech...

      U.S. Advertisers & Agencies Benefit from New Technology Research Tool  Now Available at...

       
    • In the News

    • SRDS Merges Print Analytics with Online (Folio)

      SRDS launches new online service combining Web and print properties (BtoB)

      SRDS offers integrated online, print database (BtoB)