Minneapolis, MN September 14, 2009 – Marx Promotion Intelligence announces the release of the new Marx Digital ProMotion Report which enables leading CPG manufacturers to monitor competitive activity across a large number of digital promotional websites. The Marx Digital ProMotion Report delivers actionable insights including:
“With more and more manufacturers becoming active in the digital promotion space, Marx is pleased to be able to meet the needs of the CPG industry for timely and actionable competitive digital promotion insights. The Marx Digital ProMotion Report enhances our industry-leading Free-Standing Insert (FSI) coupon, magazine coupon, and in-store coupon promotion intelligence,” said Mark Nesbitt, President TNS Media Intelligence.
The Marx Digital ProMotion Report will include weekly email alerts and will provide flexible analysis and reporting through the automated Marx ProMotion PLUS platform.
About Marx Promotion Intelligence
Marx Promotion Intelligence, a TNS Media Intelligence company, is the definitive source for Free Standing Insert (FSI) coupon intelligence and is the leading provider of consumer promotion insights. Through our industry-leading ProMotion PLUS Services, our clients are able to remain ahead of their competition by effectively identifying emerging product trends, retail partnership opportunities, critical category dynamics and competitive promotion tactics. Marx Promotion Intelligence supports our clients’ overall marketing, research, category management and brand planning needs. For further information, please visit www.tnsmi-marx.com
About TNS Media
Established in more than 30 countries, TNS Media explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com
About Kantar Group and TNS
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantar.com