Marx Promotion GuidePoints

The Marx Promotion GuidePoints© are your source for special analysis on selected FSI, Coupon, Consumer Promotions and other related topics. The GuidePoints are designed to give you a top line overview of specific happenings in leading-edge promotion tactics and strategies as well as highlight important activity within selected product sectors.

• Leveraging FSI Coupons as a Shopper Marketing Vehicle
• Understanding the Value of Organic and Natural Product Attributes
• Applying Advertising Principles to FSI Coupons
• Private Label FSI Marketing: Competitive Threat or Development Opportunity?
• Hispanic Insights: The Role of Spanish-Language Consumer Promotion in Hispanic Marketing
• FSI Co-Marketing: Continued Growth Seen in 2005 for Manufacturer & Retailers
• Buy One Get One Free (BOGO) FSI Promotion: A Growing Trend
• New Product FSI Promotion: Industry Trends & Tactics
• Co-Marketing Promotions: A Win-Win for Retailers and Manufacturers

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