DirectHEAT℠

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In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.