DIRECTView captures Return Path Data (RPD) clickstream from
DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by viewers.
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Benefits
- Implement the best programming decisions – monitors competitive trends and protect your business through in-depth marketplace analytics
- Maximize advertising sales opportunities - improve your sales team’s prospecting and accountability with current clients
- Increase your competitive edge - Richer data helps you reduce churn, protect your business and monitor competitive trends
Features
- 100,000 national DIRECTV households projectable to 17 million households
- 350+ channels
- Live and time-shifted viewing
- Second-by-second commercial ratings
Deliverables
- Easily turn data from hundreds of thousands of homes into clear and actionable insights
- Manage your workflow to access the intelligence you want through a customizable interface and graphical reporting options
- Save time and multitask by scheduling several reports at once
DIRECTView, the DIRECTView Logo and DIRECTV are trademarks of DIRECTV, LLC.