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Advanced Media Measurement in the Automotive Industry
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.
Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
Download our ARF Audience Measurement 8.0 Conference presentations made by Jeff
Boehme, Chief Research Officer, Kantar Media Audiences and Jon Swallen, Chief Research Officer, Kantar Media Intelligence:
Beyond Demographics:
Accelerating Automotive Advertising Success
Driving Automotive Advertising Success with Advanced Media Measurement
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
Kantar Media Launches Audience Advisor
Advanced TV audience measurement service provides high-quality return path data projecting to a...
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