Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insights
Benefits
- Measure viewing patterns for all channels, including previously unreported, emerging, ethnic and HD networks
- Analyze second-by-second ratings to determine creative and promotional wear-out levels
- Evaluate commercial tune-away by defining your own retention metrics
Features
- 300,000+ digital households
- 350+ channels
- Linear viewing
- Second-by-second commercial ratings
- Ad occurrence data
Deliverables
- Easily turn data from hundreds of thousands of homes into clear and actionable insights
- Manage your workflow to access the intelligence you want through a customizable interface and graphical reporting options
- Save time and multitask by scheduling several reports at once