Kantar Media Audience Advisor gives media companies, marketers and agencies precise insights into audience viewing behavior that they can trust, so they can optimize their content and their advertising campaigns. It draws on Kantar Media’s deep expertise in Return Path Data (RPD) from digital set-top boxes, enabling second-by-second precision and deep analysis into viewing trends.
Benefits
- Track audience engagement on a second-by-second level, including commercial viewership
- Benefit from a managed audience to ensure consistent, accurate data
- Improve results from ad campaigns through segmenting audiences by purchasing behavior and other advanced attributes
Features
- Large database projectable to a national digital TV universe of close to 100 million U.S. households
- Combine our viewing data with purchasing behavior and demographic data from partners including Experian Marketing Services, J.D. Power and Kantar Shopcom
- Ongoing quality initiatives using our RPD lab ensure high data acuity
- Access data through Infosys+, our highly established planning and analytics tool
Deliverables
- Highly customizable reports on audience viewing behavior delivered through our web-based tools
- Create custom audience segmentations by viewing behavior, purchasing behavior, demographics and more
- Deep insights into viewing trends and campaign effectiveness