Registration for this event is now closed. If you’re still interested in attending please register directly via the ARF.

Kantar Media is participating in an exclusive webcast as part of the ARF’s webcast series.

Date: Thursday, October 25, 2012

Time: 12:00PM - 1:00PM ET  

Presenters:

• Richard Fielding - Chief Client Officer, Kantar Media North America
• Julie Liesse - Reporter, Advertising Age  

Gain an understanding of the marketing trends driving one of the highest spending sectors in the media landscape. Over the past dozen years, financial services companies have pursued new innovations and aggressive marketing campaigns to combat a recession and historical financial crisis. Confronted with increased competition, federal regulation, and turbulent market conditions, these marketers have adapted their strategies and messaging to echo the realities faced by millions of Americans today. Topics covered will include:

• Ad spend breakdown by advertiser, category, and media (Syndicated, Network, Cable & Spot TV; Newspapers; Magazines: Radio: Outdoor) 
• Overview of financial services marketing by category, including insurance, consumer banking, credit card, and investment & retirement products
• Best practices for television advertising, digital marketing, and creative messaging

The webcast will run approximately 45 minutes, followed by a Q & A session.