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INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    • INFOGRAPHIC - Q1 2012 AdSpend



    • Check out who spent the most on advertising expenditure during the first quarter of 2012 in our latest infographic. View Infographic

    • Pharma Marketing Whitepaper


    • Targeting consumers - Connecting online - What’s in store for patients

      Published in AdAge, this whitepaper draws upon data from Kantar Media Intelligence, CMAG, Compete, Cymfony, Audiences and Healthcare.

      Read The Pharmaceutical Marketing Whitepaper Here

    • Momentum Review

    • Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.

  • INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    Insight Center

    What creates inspiration? At Kantar Media, we think passionate experts, sound methodology and pertinent analytics help inspire our clients to make creative business decisions everyday. By transforming data into insights, we provide even more opportunities for success.

    INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    Jerry Seinfeld was upped by Jay Leno in his quest to snag the first Acura NSX. Matthew Broderick did a modern repeat of Ferris Bueller's day off in a Honda CRV. A group of guys who drove the Chevy Silverado pick-up survived the Mayan apocalypse. It was the automotive industry's night at the Super Bowl XLVI as automotive brands accounted for six of the top 25 rated commercials – Cadillac, Kia, Hyundai, Honda, Fiat & Toyota all took top honors. 

    This year's game solidified car makers as part of the Super Bowl's ad elite. So what was the automotive ad budget leading up to all these great ads? Check out our infographic on digital automotive expenditure during the first three quarters of 2011 to learn more.

    Download Infographic Here

    • Latest Press

    • Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data

        August 24, 2012 in AdExchanger, by David Kaplan Even if TV ads aren’t available for real-...

       
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    • In The News

    • Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share.  - Compete Pulse

       
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